KeepTruckin is driving the digital evolution of transportation
I hate filling out forms and I can't imagine doing it daily with pen and paper. Whether it's tax forms, paying bills, or even taking notes, doing things digitally is just much more efficient. On top of that, being able to search and access things like my payments, insurance information, and work-related documents is essential.
This all might sound obvious and mundane for most of us, but if you're one of 4.5M truckers, who are the backbone of the American economy, chances are that you're still largely living in a pen and paper-based world and spending countless hours filling out logs -- time you could be spending with your family. And if you're one of the fleets that employs drivers, then you have even more manual work to collect these logs, and cobble together workflows to manage your business. Doing things in this way is not only inefficient, but also highly error-prone and can result in tired drivers, fines for fleets, and missed revenue opportunities for businesses. The digitization of medical records has had a transformational impact on healthcare and quality of life; and something similar is set to happen to the shipping and freight industry.
Shoaib Makani, Obaid Khan and Ryan Johns built KeepTruckin to bring this about. They spent countless hours with fleets and truckers at truck stops to build an incredibly intuitive and seamless log tracking and fleet management experience that’s already being used by 150,000 truckers and over 5,000 fleets. The KeepTruckin Electronic Logbook App allows truckers to fill out their driving logs quickly and gives fleets the ability to manage their drivers and stay compliant. Truckers love this app so much, that they bring it with them to work and get their whole fleet on it. For fleets, the app drives more visibility, saves time, reduces the chances for fines, and ultimately results in increased revenues. KeepTruckin took an existing workflow, digitized it, and made it so good that employees were getting their businesses to use the service. To me that sounded exactly like what I did when building Dropbox for Business -- and it was clear that the team was onto something great.
But the future of their business is even more exciting. The Department of Transportation is about to publish the final rule that will require all interstate truck drivers to use an Electronic Logging Device (ELD) to record their logs. With the ELD mandate nearing, KeepTruckin has developed a hardware device that connects to a vehicle’s engine and automatically records driving time, in compliance with the upcoming regulation. The ELD collects location and driving data in real-time, which gives fleets a lot of visibility. Additionally, the ELD collects hundreds of data points, which will give truckers and fleets up-to-date information on the state and status of their vehicles.
The long-term opportunities created by the data that’ll be generated by KeepTruckin are even more extraordinary. Imagine knowing where all the long-haul trucks are at any given moment, where they’re going, how they’re driving, and what capacity they’re filled to? This can be vital for enabling better routing, insurance, fuel efficiency, freight management, and will unlock many more opportunities to make a large fraction of our economy more efficient, and our roads safer.
It’s not every day that we see such a talented and ambitious team take on the transformation of a whole industry. Doing it with a combination of hardware, location, large real-time data-sets, and impact that’s improving the safety of our roads and the lives of millions of American workers, is more exciting still. We are thrilled to be part of the story by leading the Series A financing of KeepTruckin.