- Location
- London
- Last Published
- Jul. 11, 2025
- Sector
- Retail
- Function
- Software Engineering
Hi, we’re Bloom & Wild. Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. Together, we’ve fulfilled over 20 million deliveries (and counting!), making us the largest direct to consumer flower business in Europe. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Now home to a family of 3 beautiful brands, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination. ⚙️Technology at Bloom & Wild Our Technology team sits at the heart of our business, building and maintaining the solutions that power e-commerce, production, and fulfillment. Our platform uses technologies including Ruby and Rails and Python/React, backed by PostgreSQL, Fargate/ECS on AWS, and Cloud Run on GCP. It exposes APIs that are used by our multi-brand Angular webapp and our native iOS and Android mobile apps. We’re also looking at developing new domain-driven services & microservices where applicable. Most of our team is based in the UK or The Netherlands and works in a flexible model, with choice in how often they travel to the office. Our squads meet all in person at least once per quarter to maintain connections, collaborate on larger projects, and have fun together. You can read lots more about our technology stack and our culture over on our tech blog -Code Wild ⚒️ E-commerce Team at Bloom & Wild The E-commerce team makes up a large proportion of the nearly 60 strong Technology team, which in itself forms a large part of the overall Bloom & Wild team of over 400 people. Alongside the OpsTech, Platform, Data and IT teams, the E-commerce team focuses on delivering the best experience to our customers before, during and after their purchase. Our E-commerce teams consist of four cross functional squads, responsible for a business and architectural domain – you'll join our Subscription & Retention squad responsible for accelerating business growth and profit through delightful customer experience built on robust, scalable systems.
💻 What you’ll be doing...
- Delivering the Engineering roadmap for your squad.
- Driving technical strategy within the team and ensuring alignment with overall business strategy.
- Ensuring that non-functional requirements (e.g., performance, security) are considered and met during the product development lifecycle.
- Resolving complex technical challenges and providing guidance to other team members.
- Mentoring and supporting the development of other engineers within the team.
- Leading projects and initiatives, ensuring successful delivery and execution.
- Fostering a culture of continuous improvement within the Engineering team.
✅ You’ll love this role if...
- You are an experienced Ruby developer (5 years+) with detailed knowledge of Ruby on Rails in a production environment coupled with experience of front-end development using frameworks like Angular or React.
- You have experience working with RESTful APIs, version control tools such as GitHub, CI tools such as Codebuild, and testing tools like RSpec/Cucumber or similar.
- You have experience of distributed service architectures, including how best to test and release them, and how to ensure system stability when making changes independent of other services.
- You are able to use Observability tooling to understand, diagnose, improve, debug, measure and visualise platform health.
- You are up-to-date with the latest technologies including AI for example Machine Learning for personalisation or automation of processes
- You have experience of breaking down complex problems to into incremental, manageable valuable chunks
- You take a collaborative, data-driven, and experimental approach and are able to demonstrate the ability to foster this mindset in your colleagues.
- You are able to get going quickly, understand complex systems and also be able to communicate with non-technical team members.
- You are an experienced leader, mentor and coach; capable of supporting and elevating those around you It would be great if...
- You have experience working in a fast-growing (preferably consumer-facing) startup / scaleup.
- You are flexible and excited about using different languages and frameworks to solve problems, and love helping others do the same.