Growth Marketing Lead - Consumer & Mobile

Growth Marketing Lead – Consumer & Mobile Remote (US) Marketing Remote Full-time CodeSignal is how the world discovers and develops the skills that will shape the future. Our skills platform empowers teams to go beyond skills gaps, with hiring and AI-powered learning solutions, and helps individuals cultivate the skills they need to level up. Wherever you are on your journey, CodeSignal’s hiring and learning solutions meet you there and get you where you need to go. Having powered millions of skills evaluations, CodeSignal is trusted by leading companies like Netflix, Capital One, Meta, and Dropbox, and is used by learners across the globe. Some of our latest accomplishments include:

• 🌟 Ranking #2 in Education on Fast Company's prestigious World’s Most Innovative Companies of 2025 list
• ⬆️ Being recognized by TIME magazine as one of the World’s Top EdTech Companies of 2024
• 🏰 Getting Certified as a Best Place to Work 2023-2024
• 🧑‍💻Launching our AI-tutor Cosmo alongside our practice-first learning product
• 🎬 Seeing Cosmo featured in Times Square three times in as many months

What makes a Signalite?

Signalites are the incredible people who make up CodeSignal’s global team. We believe every Signalite should be given the context to understand decisions, the freedom to act independently, and the responsibility to do what’s right. These principles build upon each other to drive motivation, speed, innovation, and a results-oriented, high-performing culture. We believe that culture is not just about principles, but also behaviors. This belief can be seen and felt in everything we do as Signalites.

The Role

We’re looking for a scrappy, creative, and relentless Growth Marketing Lead to ignite consumer growth across our web-based learning platform and our new mobile app—like Duolingo for business skills. You’ll be the first dedicated consumer marketer at CodeSignal, responsible for crafting and executing guerrilla-style tactics that drive explosive growth among students, early-career professionals, and lifelong learners—whether they’re learning on the go or from their laptop. This is not a traditional growth role. We’re not looking for someone to just optimize paid channels or scale SEO content. We want a guerrilla marketer who thrives on experimentation, finds clever paths to go viral, and loves understanding what makes consumers tick. You’ll be a one-person growth engine, but you’ll have budget, support, and deep cross-functional collaboration with leadership, product, design, and marketing. What You'll Do

• Develop and execute scrappy, high-impact acquisition tactics to grow top-of-funnel awareness for both our mobile app and desktop learning platform for individuals
• Drive early user growth through creative channels like campus activations, referral programs, influencer partnerships, and unconventional viral campaigns
• Experiment rapidly to uncover what resonates with 18–24 year olds and other consumer learner segments
• Collaborate with Product, Design, and Brand & Comms to align go-to-market strategies with learner insights and in-product behavior
• Double down on high-performing channels and campaigns to create momentum and inform future growth efforts

What Success Looks Like

• A measurable increase in top-of-funnel activity: more consumer signups, mobile downloads, and learning session starts across both app and desktop
• Early traction and word-of-mouth momentum within key communities—especially students and early-career professionals interested in business skills
• Clear signals that non-engineering users are engaging with Learn content on topics like AI, communication, and leadership
• Repeatable tactics and growth loops that can be tested, refined, and expanded over time

You Might Be a Fit If You:

• Have 3–6 years of experience in consumer/mobile growth marketing
• Have launched (and grown) a mobile app—especially in education, productivity, wellness, or social platforms
• Have driven top-of-funnel acquisition through scrappy, creative campaigns (not just paid media or SEO)
• Are deeply tuned into how Gen Z thinks, talks, shares, and learns—bonus if you've marketed to students or built campus ambassador programs
• Don’t just come up with ideas—you roll up your sleeves and bring them to life, fast
• Can point to campaigns or tactics that created momentum or breakout growth
• Are curious about what makes learners try something new—and obsessive about what gets them to stick around

The Salary

In accordance with local regulations in jurisdictions where CodeSignal may hire, we are projecting an annual base salary in the range of USD $125,000-$180,000. This range encompasses all seniority levels eligible for this position. Offer packages often contain additional compensation in the form of commission or performance bonuses, equity, and/or benefits such as those listed below. Offers are awarded on an individual basis and are subject to factors such as, without limitation, a candidate’s level of experience, growth trajectory, and local labor market. Employees' compensation is reviewed and adjusted regularly.

Why You’ll Love It Here

• 🌐 Globally distributed, fully remote team
• 💰 Competitive salary, equity, and bonus comp packages
• 🩺 Medical, dental, and vision coverage
• 💸 401k matching (US) or pension fund contributions (Global)
• 🏝 Unlimited time off policy
• 📚 Learning & Development benefits
• 💪 Physical & Mental health benefits
• 💻 Equipment & generous home office setup stipend
• 🥳 Team activities and get-togethers to connect with your fellow Signalites
• 💙 A challenging and fulfilling opportunity to join a fast-growing SaaS company

We know that great work comes from great, and inclusive teams. At CodeSignal, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our customers and helps us all grow as Signalites and individuals. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. CodeSignal is proud to be an Equal Opportunity Employer. Ready to apply? Powered by First name * Last name * Email * LinkedIn URL Phone number Location * Resume * Click to upload or drag and drop here How did you learn about CodeSignal? * We are a remote-first global organization, what country are you working from? * How many years of professional work experience do you have? * Which time zone are you located in? * Voluntary Self-Identification To comply with government reporting requirements, we invite candidates to participate in the self-identification survey below. Your completion of this form is entirely optional, and your decision will neither influence the hiring process nor any subsequent stages. Any information you choose to share will be kept confidential and stored in a secure file. As outlined in our Equal Employment Opportunity policy, we uphold a commitment to non-discrimination based on any protected group status specified in applicable laws. Gender Race Race and ethnicity descriptions PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. By applying you agree to Gem's terms and privacy policy. Save your info to apply to other roles faster & help employers reach you. Req ID: R183