• Locations
    • United States
    • Remote
  • Date Posted
  • Nov. 18, 2021
  • Function
  • Product Management
  • Sector
  • Data

Meeting your future team:

Collibra is looking for an experienced, growth-minded Head of Public Sector Marketing who will have the responsibility as an individual contributor for establishing Collibra as the trusted brand in the public sector. If you’re a strategic leader that takes a data-driven approach, this is an amazing role for you.

The Head of Public Sector Marketing at Collibra is responsible for:

  • Building and implementing a global marketing strategy for the Public Sector that captures the mindshare of our target buyers, analysts, and partner community.
  • Working alongside our Public Sector Sales teams, cultivate relationships with stakeholders in government to better understand the government buyer personas, and build our position as a brand  leader in the space
  • Developing public sector multichannel marketing campaigns to drive pipeline aligned to our Sales targets. Partner with and support the Global Demand Center in customizing global campaigns and programs for public sector buyer and industry trends.
  • Partnering with our strategic Public Sector partners on key go-to-market initiatives to reach new customers, generate leads and drive new business.
  • Measuring the effectiveness of the programs you lead and make quick decisions on where to invest and maximize ROI.

You Have:

  • 8+ years in marketing to the public sector, the federal government, and  healthcare industries
  • Proven experience in Public Sector field marketing within a B2B SaaS company; with expertise designing the latest B2B customer engagement tactics within the public sector, the federal government, and healthcare industries
  • Demonstrated results in achieving high-quality pipeline and conversions, and impact to revenue out of localized acquisition, retention and expansion programs, while maintaining and improving marketing LTV/CAC
  • Measurable track record of making data-driven decisions to continually optimize performance and determine future investments
  • Strong fluency in G-Suite, Marketing Automation and CRM systems such as Marketo, Demandbase and Salesforce.com, as well as other office productivity and collaboration tools
  • Preferred experience working within a SiriusDecisions marketing ecosystem

Measuring Success:

  • Within your first month, have the lay of the land. Met with your key sales business partners, our primary go to market partners, and have participated in on boarding training to get a foundation in our product and go to market strategy
  • Within your third month, you will have your plan in place and start transitioning to execution mode. You will be making meeting with stakeholders, making decisions as to optimize investments

Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours
  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.