• Locations
    • Remote
    • San Francisco
  • Date Posted
  • Sep. 27, 2021
  • Function
  • Product Management
  • Sector
  • Fintech

Build the world’s fastest Identity and Checkout products

Company Mission

Our mission is to make buying online faster, safer and easier for everyone. Fast Login and Fast Checkout enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company’s products work on any browser, device or platform to deliver a consistent, stress-free purchasing experience. Fast is entirely consumer-focused and invests heavily in its users’ privacy and data security. Headquartered in San Francisco but open to a globally remote workforce, we are a founders-led, privately held company funded by Stripe, Index Ventures, Susa Ventures and other world-class investors.

We are committed to diversity and inclusion, and demonstrate our values through equitable pay, fantastic benefits, and access to all reasonable accommodations.

Summary

The Vice President of Demand Generation and Account Based Marketing is a key strategic leadership role responsible for overseeing all aspects of demand generation to achieve revenue goals that support Fast’s growth. You will be highly cross-functional and strategic and will require both creative and analytical thinking. The VP of Demand Generation and ABM will be responsible for owning Fast’s demand generation strategy and executing scalable, data-driven initiatives and campaigns that drive qualified leads. Working closely with the leadership team, the VP will play a critical role in taking the company through the next phase of growth. You and your team will generate new pipeline in both current and new markets, help grow our existing install base, and design our marketing strategy to build global awareness and drive larger deal sizes.  The ideal candidate is well-versed in demand generation best practices and marketing technologies, analytical and data-driven in their decision-making, and a skilled and versatile leader with the ability to balance strategic planning with a hands-on, team-based approach.

Come join us as we upgrade the internet by creating a new, frictionless online checkout experience!

Role

  • Develop the company’s data-driven, demand generation strategy and channels to drive new business, as well as expand the existing customer base
  • Own execution of its associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver
  • Manage overall demand generation and growth strategy, programs, and budget
  • Orchestrate demand generation and ABM programs that successfully engage target upmarket accounts moving them effectively through buyer’s journey
  • Build, execute, and scale a high-performance ABM program for Fast that delivers to demand generation goals and sales success
  • Define, plan and execute integrated inbound, outbound and ABM programs through multiple channels including digital, email, content and events
  • Coordinate and execute multi-channel strategies with cross-functional teams
  • Establish tracking and measurement to optimize programs based on real-time results, while reporting on the value delivered by our demand generation efforts
  • Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
  • Create strategies and tactics to penetrate executive teams and engage senior leaders of large enterprises, especially those focused on digital transformation and customer experience
  • Partner with the Marketing team on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail etc
  • Partner with the Sales leadership to ensure quality demand delivery and follow-up according to established SLAs
  • Own analytics across our marketing campaigns and platforms to closely monitor conversion rates, measure success, and continuously optimize for maximum ROI
  • Build strong working relationships with key internal groups

Requirements

  • 15+ years of demand generation experience working in a fast-growing, start-up environment (B2B preferred)
  • Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience
  • Experience running campaigns and programs that directly drive pipeline growth using modern marketing tools and channels, coupled with a desire to seek ways to enhance our results through optimization, testing and other means
  • Proven experience scaling demand generation programs through technology, data and process with demonstrated ROI
  • You’re an analytical problem-solver. Your decisions are informed by data, and you know how to use analytics to draw insights to continually optimize campaigns
  • Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness
  • Strong communication skills (written and verbal) and ability to clearly communicate technical information

Plus

  • Experience working in a global payment processing or dual-sided marketplace environment
  • Benefits and Perks- Because People Matter
  • Comprehensive insurance (paid 99% by the company) with no deductible, and 10 dollar copays
  • Globally remote with flexible work schedules to fit your needs
  • Generous parental/family leave for all caregivers- available at any time within 12 months after the new family member joins you
  • 401k with match up to 4%

Equity grant

  • People-focused PTO that you determine- time off is there when you want it, when you need it
  • Frequent inclusive events scheduled to allow everyone to express their voice (or dance skills)
  • Monthly exercise and internet stipends---and snacks