Demand Generation Marketing Lead - Paris/Palo Alto

Role Summary -We are a rapidly growing B2B software startup seeking a talented and experienced Leader to build the demand marketing capabilities. -The ideal candidate will have a proven track record of developing and executing innovative marketing strategies that drive growth and customer engagement in the B2B software space. -The role will report in our future Head of Global Marketing -The role is based in Paris Key Responsibilities Demand Generation Strategy: -Develop and implement demand generation strategies that align with business objectives and revenue targets. -Collaborate with cross-functional teams to define and execute integrated marketing campaigns. Campaign Management: -Plan, execute, and optimize multi-channel campaigns, including email, webinars, content syndication, paid media, and events. -Manage campaign budgets and allocate resources effectively. Lead Generation and Nurturing: -Drive top-of-funnel lead generation efforts to build a robust sales pipeline. -Implement lead nurturing programs to move prospects through the sales funnel. Data Analysis and Reporting: -Analyze campaign performance using key metrics and provide regular reports to stakeholders.Use data-driven insights to optimize campaigns and improve ROI. Content and Messaging: -Work with the product marketing team to develop compelling content and offers that resonate with our target audience -Coordinate with third party agencies to build compelling content, events, and syndication programs -Ensure consistent branding and positioning across all demand generation initiatives. Technology and Tools: -Proficiency using core demand gen & overall digital marketing toolsExperience implementing and building a demand gen marketing stack including tools like Markops platforms (Hubspot / Marketo / etc.) + ABM tools (SFDC / ZoomInfo / etc.) + Marketing analytics (Google analytics. etc.) -Content management systems like Wordpress -Stay up-to-date with the latest demand generation technologies and trends. Collaboration: -Work closely with the sales team to ensure leads are properly qualified and followed up on. -Collaborate with the product marketing team to align demand generation efforts with product launches and updates. Qualifications & profile -Proven experience in growth marketing, demand generation, or related field in the B2B software space - with Enterprise expertise -Thorough knowledge of GTM systems (including CRM, marketing automation, warm outbound tools, etc.) -Strong leadership and team management skills, with a track record of developing and motivating high-performing teams. -Excellent analytical skills, with the ability to use data to inform marketing strategies and measure performance. -Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, as they apply to the B2B software market. -Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. -Creative problem-solver, with the ability to think outside the box and develop innovative marketing strategies. -Strong project management skills, with the ability to manage multiple projects and priorities simultaneously. -Proficiency in marketing automation and analytics tools, such as Marketo, Salesforce, and Google Analytics. -Passion for growth and continuous improvement, with a results-driven mindset. -Familiarity with account-based marketing (ABM) strategies and tactics. -Used to work with sales teams and exposure to command of the message / Value framework -Very hands-on; have a strong entrepreneurial drive and a builder approach Now, it would be ideal if you : -Have a deep knowledge of the AI ecosystem -Have a good technical understanding of LLMs -Have experience of open source Experience with developer products. Benefits -Daily lunch vouchers -Contribution to a Gympass subscription -Monthly contribution to a mobility pass -Full health insurance for you and your family -Generous parental leave policy