- Location
- London
- Last Published
- Nov. 6, 2025
- Sector
- Media
- Function
- Sales & Business Development
Company at a Glance OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens. At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising. OpenX is seeking a dynamic and experienced Regional Vice President of Publisher Development to lead our publisher-facing Account Management teams across EMEA. This high-impact executive will be responsible for driving regional strategy, growing revenue, increasing our omnichannel supply footprint, and breaking into new strategic categories of supply and data. As a senior leader within the organisation, the Regional Vice President will play a critical role in shaping the future of OpenX’s supply-side vision. The ideal candidate will possess a deep technical understanding of programmatic advertising, a strategic mindset for account management and customer service, and a proven ability to build and lead high-performing teams. This person will maintain executive-level relationships with top-tier publishers, serve as a market-facing representative of OpenX, and identify opportunities that shape our value proposition and market position. The Regional Vice President will collaborate closely with cross-functional leadership across Publisher Business Development, Buyer Development, DSP Partnerships, Product, Finance, Legal, and HR. This person will report directly to the VP of Publisher Development EMEA, APAC
Key Responsibilities:
- Develop mid-to-long-term strategy for the publisher business across EMEA, including owning go-to-market, regional revenue targets, and planning headcount.
- Establish OpenX as a thought leader by maintaining a strong command of key industry topics such as curation, inventory quality, supply path optimisation (SPO), connected TV (CTV), AI applications, and privacy-first solutions.
- Lead and develop a collaborative, high-performing team across account management within the ad-tech ecosystem, providing strategic direction, clear goals, coaching, and professional development. Foster a culture of ownership, continuous learning, and thoughtful execution to drive revenue growth, strengthen publisher relationships, and deliver innovative, data-driven monetisation solutions.
- Develop a growth strategy for current supply partners and work as a lead function for our Shared Services team.
- Prospect and close strategic partners in emerging verticals such as retail media, gaming platforms, AI-driven applications, ride-share, and fitness technology.
- Provide strategic market intelligence to inform OpenX’s product roadmap and go-to-market strategy, ensuring alignment with evolving publisher and buyer needs.
- Maintain a deep understanding of your region’s publisher’s strategy, goals, and OpenX’s stack ranking to communicate to Exec and Product
- Leverage AI and automation to enhance operational efficiency and improve customer service for publisher partners.
- Be an expert in the OpenX publisher platform, analytics and reporting tools, and overall product suite
- Partner closely with buy-side teams to support strategic SPO engagements and pitches, representing OpenX’s supply perspective.
- Serve as a senior spokesperson for OpenX, representing the company at industry events, panels, and with key stakeholders across the programmatic ecosystem.
Required Skills & Qualifications
- 10+ years of experience in programmatic sales and operations within ad tech or on the publisher side, with a minimum of 3 years of leading a team.
- Proven track record of exceeding sales quotas and leading high-performing account management teams
- Established relationships with premium publishers
- Deep technical knowledge of the programmatic ecosystem, including SSPs, DSPs, and publisher ad stacks
- Strong executive presence with strategic thinking and decision-making abilities
- Excellent communication and presentation skills, with media, panel, and on-stage experience
- High energy, self-starter mentality with a startup mindset
Desired Qualifications & Skills
- Deep familiarity with ad tech, SSPs, DSPs and the programmatic landscape, as well as with internal org structure at brands, agencies, ATDs and consultancies
- An expansive network of strategic and transactional decision-makers on the sell side, including Tier 1 Publishers.
- Well-versed in programmatic audience strategy: CRM, CDP, DMP, 1P+2P+3P data, the future-focused people-based marketing landscape, etc.
- Programmatic Operations experience
- Strong executive presence and comfortable presenting to clients of all levels
- A consultative, partnership-minded sales approach
- Experience across multiple markets in EMEA, including but not limited to Germany, France, and the UK.
- Excellent problem-solving skills and strong business judgment