Email Marketing Specialist (Riga, Tallinn or remote within EMEA timezone)

  • Locations
    • Remote
    • Riga, LV
  • Date Posted
  • Dec. 8, 2021
  • Function
  • Product Management
  • Sector
  • Business Applications

The Company

James Berdigans, CEO of Printify:

“Our mission is to build an ever-evolving platform that lets anyone start an eCommerce business with as little investment and risk as possible. Our vision is to transform eCommerce from mass manufacturing to on-demand production, eliminating excess stock and reducing environmental waste.”

With no leftover stock and minimal risk, Printify has already helped more than 1 million merchants and creators grow their e-commerce business and sell custom design products without upfront investment. We ensure high quality at low cost.”

On September 9th, 2021, Printify announced that it has secured $50M in Series A funding led by Index Ventures, with participation from H&M Group, Virgin Group, founders of leading technology companies Wise, Vinted, Squarespace, RedHat, and entertainment industry investors such as Will Smith’s Dreamers VC.

Printify will use this investment to further expand its marketplace and to hire the best talents available around the world.

The Role

As a Marketing Communications Specialist, you’ll be part of the Product Marketing team – sitting at the convergence of product, marketing, sales, and data, helping our merchants onboard and grow their business. Your role will involve creating, managing, and optimizing the communication campaigns driving customer engagement.

Your responsibilities

  • Set up email and in-product communication campaigns, announcements, and flows in various customer lifecycles
  • A/B test and improve content (light copywriting included)
  • Ensure design and layouts of emails are optimized, user- and mobile-friendly
  • Optimize user segments based on the focus of the email
  • Report and draw actionable insights on the effectiveness of communication campaigns
  • Work with various internal and external stakeholders to optimize email deliverability (including design, content, and product development teams)
  • Build a roadmap for communication strategy aligning with key initiatives, launches, and updates
  • Stay informed on email trends and share the best practices with the team

What you need

  • Experience working with email delivery and marketing automation platforms (e.g., Mailchimp, Sendgrid)
  • Experience with building and managing client segments, communication flows, and targeted lists
  • Understanding of best email practices (testing, dynamic content, etc.) and email deliverability aspects (IP and domain reputation management, content optimization, etc.)
  • High level of English Basic understanding of copywriting and experience with short-form content production
  • Feeling comfortable with numbers and data analysis
  • Interest in understanding our user needs and learning more about the print on demand industry, marketing, and eCommerce
  • Stellar interpersonal skills: you get along with different personalities and like working within a cross-functional setting
  • Proactive mindset with a get-things-done attitude

What we offer

  • Stock options, so you own a part of Printify
  • Start your workday anywhere between 7 AM and 11 AM. As long as the job is done and you’re happy and healthy, you can adapt your workflow to fit both meetings and friends
  • Remote work is possible and encouraged within the EMEA timezone
  • Work from anywhere – our Printify House in Riga, your remote home office, Printify hubs in Tallinn and Kyiv, or a co-working hub
  • Access to mentorship, internal meetups, and hackathons both on-site and online. A personalized learning budget for professional development and unlimited access to our book library
  • Support for your well-being – we cover health insurance or issue an insurance budget depending on your contract. You can work out at our in-house gym or receive a gym membership allowance if you’re working from abroad

Joining Printify means joining an international company with an amazing team that has grown to over 500 people. At Printify, people from over 20 nationalities and with many different backgrounds are working together in our Riga office and around the world.  We play to win together, and we always strive for excellence. We want to achieve great things and make a meaningful change in our customers’ lives. Our customers are our most important asset and our compass in showing us the direction to go. We value a strong learning culture and are united by a growth mindset.