Deliveroo brings its on-demand food delivery experience to Asia, Australia and the Middle East

Deliveroo cyclists and drivers on the way to one of Deliveroo's 5,000 restaurants.
The Deliveroo App is coming to five new cities, Dubai, Hong Kong, Singapore, Melbourne and Sydney.
Deliveroo delivers food on average within 30 minutes.

Deliveroo, the on-demand delivery service for high-quality restaurant meals, today launches in five new cities, Dubai, Hong Kong, Singapore, Melbourne and Sydney, marking its first foray outside Europe.

The company has also raised a $100 million Series D investment, enabling Deliveroo to feed increasing consumer demand and fuel further international expansion. The round was led by DST Global and Greenoaks Capital with participation from existing investors Accel, Hummingbird Ventures and Index Ventures.

The new cities launch off the back of strong growth and a $70 million investment for international expansion in July of this year. Since the start of 2015, Deliveroo has grown daily orders tenfold and expanded its service to 50 cities across 12 countries. The new investment will be used for further international expansion and to establish the company firmly as the number one provider of on-demand high-quality food delivery. Over 5,000 restaurants are currently delivering through the platform worldwide.

Deliveroo launched in 2013 in London to provide the ultimate food delivery experience. Unlike the majority of food delivery businesses that are purely online marketplaces for takeaway restaurants, Deliveroo partners with premium restaurants that don’t typically provide delivery, offering its customers a range of new choices. Customers quickly and easily order meals, which are delivered by Deliveroo’s team of drivers and cyclists in an average of 30 minutes. The service is powered by Deliveroo’s proprietary technology and logistics platform.

The company’s hyper-local approach is thriving in areas with high population density and quality restaurants, characteristics shared by all its new cities of operation. Residents of the five new Deliveroo cities will now have the option of ordering from a variety of local independent and chain restaurants through the Deliveroo website or mobile app. Restaurants partnering with Deliveroo can utilise their excess kitchen capacity to generate an increase of 30% or more in revenue without their own fleet of drivers and technology infrastructure.

William Shu, co-founder and CEO of Deliveroo, said: “We’ve experienced extraordinary demand for our service as consumers want high-quality food delivered quickly and restaurants seek a new significant source of revenue. It’s been phenomenal to see the business quickly expand from London to European capitals and some of the most exciting cities in Asia Pacific and the Middle East.

DST Global founder Yuri Milner said: “Will and the Deliveroo team are dedicated to providing a great food delivery experience for their customers, restaurant partners and drivers. We hope this new round will support their continued growth.”

About Deliveroo

Deliveroo is an end-to-end food delivery service that brings high-quality local restaurant food to homes and offices through a proprietary technology and logistics platform. Founded in 2013 by William Shu and Greg Orlowski, the company delivers dishes from leading independents, such as Dishoom and Michelin-starred Trishna, to high-quality chain restaurants including Gaucho, GBK, Soho House Group and Wagamama. To date, Deliveroo has raised $200m from investors including Accel, DST Global, Greenoaks Capital, Hoxton Ventures, Index Ventures, JamJar Investments and Hummingbird Ventures.

Visit to find out more, or try their new app, which is free to download for iOS and comes with a number of new features, including location-based delivery tracking and new location search options:

In this post: Deliveroo

Published — Nov. 24, 2015