QUICK TAKE
- Nuvo is building the infrastructure to accelerate the trade of physical goods. Using the platform, businesses can scale their vendor and customer relationships with greater speed, trust, and efficiency, without the overhead or risk otherwise involved.
- U.S. businesses trade over $11 trillion in goods each year, yet most still rely on outdated systems and manual workflows to coordinate that activity.
- 50K+ businesses across industries already use Nuvo, such as Fender, Great Dane, and Southern Glazer’s Wine & Spirits.
- Nuvo has raised $45M to date from several VCs, angels and industry leaders including Index Ventures, Max Mullen (Instacart co-founder) and Samsara co-founders Sanjit Biswas and John Bicket.
INDEX PERSPECTIVE
Although B2B trade accounts for over $11 trillion in annual goods volume in the U.S. alone, the systems businesses use to connect and coordinate remain outdated. Paper forms, spreadsheets, and fax machines are still common tools for establishing and managing trade relationships. Every new vendor a business wants to buy from, or every customer it hopes to sell to, brings delays, risk, and administrative overhead. As the number of global businesses and their interconnectivity grow, these legacy methods of trading no longer scale. We partnered with Nuvo as their first institutional investor because they were rethinking the infrastructure of B2B commerce from first principles.
Co-founders Sid and Rameez were uniquely well positioned to navigate the complexity of B2B trade. Before Nuvo, Sid built payments and marketplace products in the home services industry, where he saw firsthand how small businesses manage procurement and vendor relationships. Rameez worked on software and machine learning systems for retail and logistics, focused on reducing operational dependency on manual, error-prone processes. Their experiences gave them a deep understanding of how fragmented the physical goods economy still is.
As early believers in the company, we are proud to have supported Sid and Rameez from day one. Their clarity of vision, obsession with customer pain points, and relentless execution make them exactly the kind of founders we look to partner with.
THE DETAILS
Industries that trade physical goods, such as alcohol and beverage, building materials, chemicals, food service, distribution, and manufacturing, are foundational to modern life and global economic growth. These markets involve millions of businesses buying and selling with one another. A single food wholesaler, for example, may serve thousands of restaurants to drive revenue, while each restaurant may work with dozens of wholesalers to offer a diverse menu. Every new trade relationship requires repeated, manual effort: paperwork, risk verification, and coordination across internal systems and stakeholders. Managing these relationships, often offline and without standardization, introduces overhead that limits how fast businesses can grow and how much value they can create.
Nuvo provides the identity and connectivity infrastructure that helps businesses connect with greater speed and trust. Companies are invited by their vendors or customers to connect on Nuvo, and in turn create a verified, reusable business profile. This profile captures a company’s identity, licenses, creditworthiness, financial standing, and trade history–all signals necessary to validate trust and activate a new trade partnership. As businesses increasingly turn to Nuvo as the conduit for centrally managing their business profile, relationships, and trade data, it creates a powerful network effect as every new entrant brings their vendors and customers onboard. Currently, Nuvo supports over 50,000 businesses within the trade network, including major enterprises such as Fender, Southern Glazers Wine & Spirits, and Great Dane.
When businesses that trade with one another operate on a shared platform, Nuvo is well positioned to help incorporate greater speed, reliability, and intelligence in managing coordination. Latest advancements in AI, payments, and data infrastructure can be seamlessly woven into the network, helping participating companies reduce friction and unlock more value from every trade relationship.
If you’re interested in advancing the mission, consider joining their team.
Published — April 30, 2025
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