Register Now for Index OnAir: The Rise and Hype of Sneaker Culture

by Index Ventures

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In this post: Danny Rimer, GOAT

The Rise and Hype of Sneaker Culture

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Join us live on Tuesday, October 27 at 9am PST / 5pm BST.

From basketball courts to online marketplaces, sneakers have gone from gym shoes to elite status symbols. People have lined up for days to cop the latest —and always limited— drops. How did a niche hobby grow into a billion-dollar industry?

In this Index OnAir, we'll talk fashion, e-commerce, growth, and the effects our current culture has on sneaker value — take a recent ESPN documentary that has catapulted the price of Jordans to new highs. We'll deep dive into how the sneakerhead has branched beyond the latest Nike Air into streetwear and lifestyle.

Join us for a spotlight on GOAT's Co-Founder and CEO Eddy Lu and our Partner Danny Rimer moderated by WWD's Obi Anyanwu, as we discuss how sneakers will save retail. Don't sleep on this discussion and register now. 

Don't sleep on this discussion and register now. 

Published — Oct. 2, 2020