• Location
    • Los Angeles
  • Date Posted
  • Jun. 1, 2021
  • Function
  • Product Management
  • Sector
  • Retail

ANINE BING Corporation is a fast-growing fashion & commerce startup revolutionizing the way products are developed, produced, marketed, sold, and delivered to customers. The brand reaches customers across social platforms, eCommerce, branded brick-and-mortar stores, and major department stores. ANINE BING has a global presence, with 15 stores in 7 countries around the world.

ANINE BING has 70+ employees across Sales, Production, Design, Graphics, and Customer Service located in Downtown Los Angeles. Key investors include Index Ventures founder Danny Rimer (Facebook, Dropbox, Net-A-Porter, Nasty Gal), Greycroft Partners founder Dana Settle (Maker Studios, Thrive Market, AwesomenessTV), and Felix Capital founder Frederic Court (Goop, Farfetch, Vitrue, Dailymotion).

What We Are Looking For:

This is a roll-up-sleeves and get-hands-dirty role for an ambitious and hungry Social Media Specialist who wants to partner with a world class team to build a next generation fashion brand.

You are a relationship builder and a team player - driven to contribute to ANINE BING’s reputation, growth and success. You love working in a fast-paced environment. You’re a multi-tasker, self-driven and confident interacting with all levels of management. You’re well-spoken and passionate about ANINE BING and the industry itself.

As the Social Media Specialist, you will support, optimize and grow our social media properties. With a core focus on community management, content planning and reporting analytics. This role is part of a dynamic, fast-paced team that relies on strong cross-functional relationships, keen brand awareness and excellent judgement. Reporting to the VP, Brand Marketing and Global Communications, the Coordinator is dually responsible for leading social media execution + community management.


  • Manage all brand social channels including Instagram, Facebook, YouTube, Pinterest, TikTok and Twitter
  • Manage personal social accounts for the Founder and regularly respond to all direct message requests and comments on her platform. Post content on behalf of the Founder on her personal account
  • Works closely with the Founder to collaborate on needs for her personal Instagram account including writing captions, posting to stories, community management, asset development and personal partnership content
  • Work closely with Creative team on planning daily/weekly/monthly social content calendar across brand social channels
  • Proactively and reactively responds to customer inquiries on social platforms to ensure clients requests are received and executed upon in a timely manner and in accordance with our guidelines
  • Build out TikTok strategy for the brand in close partnership with VP, Brand Marketing and Global Communications
  • Exercises speed, judgment and escalates questions/issues to the team as needed
  • Develop best-in-class process and system for customer responses
  • Partners with the team to identify and cultivate brand ambassadors, expand community of advocates and influencer outreach
  • Provides copywriting support for content on brand social channels
  • Works with VP, Brand Marketing and Global Communications to monitor global news and current events and how it relates to and effects brand social channels and content
  • Working with social insights tools to keep a close eye on content, constantly aware of what is performing (or what is not) and continuing to optimize
  • Record day-to-day performance for all brand social franchises and create weekly analysis to identify key trends, ROI, and revenue drivers
  • Create Monthly recap reports to be shared with Executive team of overall social performance
  • Work closely with the Brand Marketing and Communications team to measure success of influencer partnerships


  • Bachelor’s Degree or equivalent required
  • Position requires 2-3 years of social media / community management experience
  • Should be a self-starter and have a keen ability to work on multiple projects with multiple cross-functional partners and teams
  • Must be consumer-obsessed, eager to engage with our audience on a daily basis with a fundamental interest in community and trends
  • Must be organized and highly detail-oriented, double-checking work with unprompted follow-through
  • Should demonstrate a passion for the fashion industry
  • Experience working at innovative, fast-paced startups or an indie brand is a plus
  • Hyper independent and self-motivated, and always proactive versus reactive

Perks & Benefits:

  • Competitive Salary
  • Health Insurance: Generous stipend for Medical, Dental, and Vision Plans
  • Unlimited PTO: Subject to Manager Approval
  • Summer Fridays: Every Summer, each employee is encouraged to take a “Summer Friday” and leave the office at 3pm
  • Clothing Discount: Generous employee discount
  • Amazing Culture: Happy Hours, Wellness Wednesdays, Company Outings & More!
  • Success at ANINE BING requires that…
  • You love to win
  • You are a doer
  • You’re a team player
  • You’re humble
  • You are honest, straightforward and transparent
  • You are a good teacher/mentor (approachable and accessible)
  • You want to get your hands dirty
  • You solve problems
  • You are resilient
  • You are flexible
  • You are entrepreneurial, smart, and passionate
  • If you don’t know something, you say so - Then go figure it out quickly
  • You love working in a creative environment
  • You have a sense of humor
  • You are an insatiable learner