Director, Global Brand Strategy & Product Marketing

  • Locations
    • Toronto, CA
    • Kitchener, CA
  • Date Posted
  • Jan. 12, 2022
  • Function
  • Product Management
  • Sector
  • Business Applications

We’re building a movement - an education revolution. We’re building a world where anyone, anywhere can have access to the best education regardless of where they were born. At our core, we believe education is a right, not a privilege. To that end, we’re building a company and a suite of products to lead the charge in transforming access to education.

ApplyBoard is an online platform that empowers students around the world to access the best education by connecting international students, recruitment partners, and academic institutions. We simplify the study abroad search, application, and acceptance process. Not only do we help students with their study abroad journey, but we also help academic institutions to find the best students globally. Our goal is to help enable better, more diverse, schools that are enriched with cultures from all over the world.

The Opportunity:

ApplyBoard is a global brand that continues to grow. We’re getting more sophisticated about who we speak to and how we speak to them. We want to have the most distinct, compelling voice in the industry. If you’re a hands-on brands person that can shape and champion a fast-growing global brand, this might be the role for you. It’s going to take someone special for this role.

What you’ll be doing every day:

  • Build & lead a new team: product marketing, research, copy, brand voice/strategy, and more
  • Elevate ApplyBoard’s brand and reputation in the markets that we operate to be the leader in the space
  • Work cross-functionally to champion the brand throughout the organization: be the voice of the brand & the local customer
  • Create the scalable brand infrastructure as we expand into new markets
  • Lead our global content strategy and approach
  • Maximize product adoption using multiple channels
  • Drive a coordinated and ambitious global marketing calendar

What you bring to the table:

  • Outrageous attention to detail - you find mistakes that others don’t
  • Ability to build consensus and momentum with a wide range of stakeholders
  • Strong facilitation skills that bring others along for the journey
  • Rigorous recruiting approach and coaching experienced team members
  • Ability to think strategically and critically about complex problems
  • Ability to tell stories verbally and in written format that compel the audience to act

Ideally, you also have experience with some of:

  • 7+ years in brand strategy either: with a world-class creative agency working on multiple brands and/or as a global brand manager working across multiple countries
  • Previous leadership of copywriting & market tracking/studies

What We Offer:

  • The opportunity to have an impact on a product that is positively affecting change to thousands of students lives every day
  • Working alongside a brilliant and globally diverse team based in Waterloo and Toronto
  • Great compensation and benefits package to keep you healthy and happy!
  • Thank you for your interest in ApplyBoard, however, only those applicants that have been selected for an interview will be contacted.

At ApplyBoard, we understand the value of having a diverse team. That’s why we believe in providing equal opportunity regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, and conviction. Please let us know if you require accommodation during the recruitment process.

Life at ApplyBoard:

By joining our team, you have the opportunity to:

  • Join the fastest-growing technology company in Canada, with many opportunities for growth  and advancement
  • Work alongside a globally diverse team of over 1,600 team members based in 18 countries, who represent over 30 nationalities and speak more than 40 languages
  • Make a difference in the lives of thousands of students as they explore educational  opportunities
  • Want to learn more about Life at ApplyBoard, and be sure to follow us on our Life at ApplyBoard Instagram.

About ApplyBoard:

ApplyBoard empowers students around the world to access the best education by simplifying the study abroad search, application, and acceptance process to more than 1,500 institutions across Canada, Australia, the United States, and the United Kingdom. ApplyBoard, headquartered in Kitchener, Ontario, Canada, has helped more than 200,000 students from more than 125 countries along their educational journeys since 2015.

ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50™ list in 2019 and #2 in 2020. ApplyBoard was also been named to LinkedIn’s list of Top Startups in 2020 and TechTO’s list of top Canadian Rocketship companies to accelerate your career in the Tech Industry.

In 2021, ApplyBoard announced a C$375M Series D funding on a C$4B valuation. This funding will allow us to further invest in our technology, grow our team around the world, and serve more students on our mission to educate the world. Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted.