• Location
    • Toronto, CA
  • Date Posted
  • Nov. 24, 2021
  • Function
  • Product Management
  • Sector
  • Business Applications

We’re building a movement - an education revolution.

We’re building a world where anyone, anywhere can have access to the best education regardless of where they were born. At our core, we believe education is a right, not a privilege. To that end, we’re building a company and a suite of products to lead the charge in transforming access to education.

ApplyBoard is an online platform that empowers students around the world to access the best education by connecting international students, recruitment partners, and academic institutions. We simplify the study abroad search, application, and acceptance process. Not only do we help students with their study abroad journey, but we also help academic institutions to find the best students globally. Our goal is to help enable better, more diverse, schools that are enriched with cultures from all over the world.

The Role

We’re looking for a multi-disciplinary, entrepreneurial, and strategic marketer to join ApplyBoard as our Marketing Manager, ApplyProof. ApplyProof is a standalone platform, created by ApplyBoard. It is a trust solution that transforms the way official documents are accessed and verified. Immigration officials, admissions officers and other stakeholders can access the up-to-date digital original on ApplyProof in a matter of seconds.

In this role, you’ll be responsible for owning all elements of the marketing mix from strategy to execution, focused on building brand awareness and driving adoption and usage of the ApplyProof Platform.

The Opportunity

Supporting the ApplyProof team, you will help grow ApplyProof, its brand, and position it in the ecosystem. You have the chance to grow with the ApplyProof Team and experience a start-up culture. Your work will positively impact the international student journey.

Responsibilities:

  • Lead the development and execution of ApplyProof marketing strategy including the development of marketing objectives, goals, strategy, and execution plans
  • Develop a variety of traditional and digital marketing assets to promote ApplyProof, at various stages of engagement, to target audience members
  • Planning, create and distribute highly personalized and targeted email marketing communications to support various initiatives as directed by the ApplyProof Team
  • Develop and maintain ApplyProof’s marketing calendar, outlining key programs, initiatives, communications and events
  • Working alongside the larger cross-discipline Marketing Team, manage timelines, monitor progress, and ensure on-time deliverables for all ApplyProof projects
  • Working in collaboration with the Communication Team, plan and execute large scale media campaigns including writing and issuing press releases, media outreach, interviews, speaking engagements, etc.
  • Manage ApplyProof’s editorial/blogging calendar, develop compelling content to be posted on the ApplyProof blog and support ApplyProof leadership through ghost-writing and other thought leadership programs
  • Work develop and launch the ApplyProof webinar initiatives
  • Coordinate the creation of videos (student support and partner-focused marketing videos) as needed to drive ApplyProof engagement/usage
  • In collaboration with the Social Media Team, develop a dedicated social media strategy for ApplyProof, monitor execution, report on results, and make recommendations for improvement
  • Manage ApplyProof’s annual event calendar including researching events, making recommendations for participation, event planning, budgeting, communications, execution, and reporting
  • Take ownership of the ApplyProof website including updating content, making site improvements, and monitoring performance
  • Other tasks as assigned

Preferred Qualifications:

  • 3-5 years of marketing experience in a fast-paced environment, tech industry experience highly preferred
  • A college diploma or university degree in marketing, business, communications, or a related field
  • Extensive experience developing multi-channel creative campaigns that yield results
  • Demonstrated experience planning, implementing, and executing prospecting and promotional marketing programs
  • Exceptional written and verbal communication skills
  • Strong interpersonal skills with the ability to build trust and maintain relationships with Management, Leadership, and Executives
  • Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines
  • Power-user of HubSpot and experiencing using WordPress
  • A highly analytical approach to reporting and analyzing performance metrics with a focus on continuous improvement and optimization
  • Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines
  • Thrives Marketing Manager, ApplyProof
  • Fluency in English and French (verbal and written) considered an asset

Life at ApplyBoard:

By joining our team, you have the opportunity to be part of one of the fastest-growing technology companies, not only in Canada but the world. With that, you will have many opportunities for professional growth and advancement. Work alongside a globally diverse team of more than 1,000 team members from 25+ countries, representing 30+ nationalities, and speaking 50+ languages.

Make a difference in the lives of thousands of students as they explore educational opportunities.

About ApplyBoard:

ApplyBoard empowers students around the world to access the best education by simplifying the study abroad search, application, and acceptance process to more than 1,500 institutions across Canada, Australia, the United States, and the United Kingdom. ApplyBoard, headquartered in Kitchener, Ontario, Canada, has helped more than 200,000 students from more than 125 countries along their educational journeys since 2015.

ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50™ list in 2019 and #2 in 2020. ApplyBoard was also been named to LinkedIn’s list of Top Startups in 2020 and TechTO’s list of top Canadian Rocketship companies to accelerate your career in the Tech Industry.

In 2021, ApplyBoard announced a C$375M Series D funding on a C$4B valuation. This funding will allow us to further invest in our technology, grow our team around the world, and serve more students on our mission to educate the world. Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted.