Senior Manager, Product Marketing

Beamery

  • Location
    • London
  • Date Posted
  • 07 Jan 2021
  • Function
  • Marketing
  • Sector
  • Business Applications

About Beamery

Here at Beamery we are on a mission to create the foundational technology and infrastructure that shapes the future of talent. Our vision it to make every company a great place to work. Hundreds of the worlds largest businesses use Beamery’s software to attract, engage and retain the right people, and to foster their talent to achieve a meaningful impact.

About the Opportunity

We’re hiring for a Senior Product Marketing Manager. This role will be responsible for telling the story of our platform and category, positioning Beamery effectively in the market, and arming our sales team with the materials they need to win deals.

  • What will you be doing at Beamery?
  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned. Develop competitive benchmarks and content to help position against other platforms.
  • Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including online and offline speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Who are we looking for?
  • 5+ years of product marketing experience with at least 2 years of experience in an enterprise software environment
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Outstanding written and verbal communication skills.
  • Strong analytical skills and a passion for analysing products, competitors, trends and market dynamics.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Ideally a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.