• Locations
    • Remote
    • San Francisco
  • Date Posted
  • Jan. 11, 2022
  • Function
  • Product Engineering
  • Sector
  • Retail

Because is a high growth, direct-to-consumer personal care company focused on older adults. We started in 2017 with a simple idea - to make it easier for our families to get the products they needed. Today, we are on our way to becoming the #1 trusted brand for older adults, with the goal of helping millions lead vibrant, independent lives. We’ve raised over $40M in funding from top VC firms including Index Ventures and Khosla Ventures, and are grateful for the support for our customers, partners and investors.

Job Summary

We’re looking for a Product Manager to join our team. We’re a multichannel business and your primary goal will be to increase growth in a cross-functional capacity. The primary focus will be on new customer acquisition, with an additional emphasis on cross-selling and up-selling to our existing customers. You’ll work closely with the Product, Engineering, Merch, Ops, and Customer Success teams to deliver results.

The ideal candidate is data-driven, outcome oriented, and able to work at a fast-moving start-up. This is an excellent opportunity to take on a lot of responsibility and to work for a well-funded startup with a fantastic mission!

Job Responsibilities

  • Conceptualize and prototype new features and processes to drive growth - this can be acquisition funnels, referral features, notifications, different physical materials in customers’ orders, anything - you’ll determine what works for us consumers!
  • Manage the user experience of the website including site navigation, content development, and checkout funnel
  • Manage all aspects of web analytics related to eCommerce, analyzing, and presenting important findings to team members, executive leadership and cross-functional partners
  • Ensure that all features and experiences you deliver fit a high standard of polish
  • Partner with creative and marketing teams to ensure brand and product information is optimized for conversion rate, inclusive of enhanced brand content creation, product descriptions & imagery
  • Measure and mine data to understand patterns of growth - what’s working and double down on successes, iterating rapidly


  • 3+ years of experience as a PM
  • Experience in ecommerce and/or direct to consumer (DTC) business
  • UI/UX skills are a must
  • Comfort with SQL or Excel
  • Excellent interpersonal and communication skills
  • Highly analytical with strong attention to detail
  • Customer-obsessed with a desire to learn about who we serve


  • Comprehensive healthcare, including medical, dental and vision
  • 401k
  • Flex PTO
  • Flexible work arrangements - part remote/all remote options
  • We are a transparent, hard working team that enjoys helping others better their lives. We look forward to meeting you!