• Location
    • San Francisco
  • Date Posted
  • Nov. 23, 2021
  • Function
  • Product Management
  • Sector
  • Retail

Because Market is seeking an outstanding Senior Manager of Growth Marketing to join our team! Reporting into the VP of Marketing, this newly created role will be responsible for driving the strategy and performance across several digital and offline channels. This is an excellent opportunity to manage and grow a significant paid media budget, build a best in class growth marketing team and play a key role in helping Because Market hit its growth goals.

Responsibilities

  • Direct responsibility for all performance marketing on Facebook, Search, YouTube, TV, Direct Mail, Affiliate and other media channels
  • Oversee performance tracking and calibration to drive decision making around spend allocation and performance optimization
  • Generate data-driven hypotheses; meticulously and methodically test channels, tactics, and creative to improve marketing performance
  • Oversee our external media buying agency or other 3rd party vendors
  • Serve as a senior growth partner, collaborating with cross functional team members

Minimum (Required) Qualifications

  • 4+ years of multi-channel performance/acquisition marketing experience, directly managing a significant marketing budget
  • Experience across several performance channels (Facebook, Google, YouTube, TV, Direct Mail, affiliates, etc.) A deep understanding of Facebook and/or Search is required.
  • Past success building effective dashboards and reporting with the ability to review this data, draw accurate conclusions and adjust strategy accordingly
  • A great mix of creative and analytical thinking while being customer-focused and brand-obsessed
  • Proven ability to operate effectively in a dynamic environment with ambitious schedules and plans
  • Excellent mentoring skills with a desire to develop a best in class team
  • Experience with attribution and mixed media models, a plus
  • Passion around our mission to help the aging population lead vibrant, independent lives, a plus

Benefits

  • Comprehensive healthcare, including medical, dental and vision
  • 401k
  • Competitive compensation package
  • Long term disability
  • Product discounts
  • Flex PTO

We are not your typical Silicon Valley startup - no sleep pods or cold brew on tap. We are a transparent, hard working team that enjoys helping others better their lives. We look forward to meeting you!

Because is an Equal Employment Opportunity Employer. We do not discriminate on the basis of race, religion, gender, gender identity, sexual orientation, age, national origin, citizenship status, veteran or military status, disability, or any other characteristic prohibited by federal, state and/or local laws.