- Locations
- Remote
- United States
- Last Published
- Nov. 29, 2024
- Sector
- Healthcare
- Function
- Marketing & Communications
Our Mission At Big Health, our mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions. Our digital therapeutics — SleepioRx for insomnia, DaylightRx for anxiety — both recently cleared by the FDA, provide treatment anytime, anywhere. Our digital program - Spark Direct - helps to reduce the impact of persistent depressive symptoms. In pursuit of our mission, we’ve pioneered the first at-scale digital therapeutic business model, in partnership with some of the most prominent global healthcare organizations, including leading Fortune 500 healthcare companies and Scotland’s NHS. Through product innovation, robust clinical evaluation, and a commitment to equity at scale, we are designing the next generation of medicine and the future of mental health care. Our Vision Over the next 5-10 years, we believe digital therapeutics (DTx) will transform the delivery of health care worldwide, providing access to safe and effective evidence-based treatments to billions. Big Health is in a prime position to take the lead in this transformation. Big Health is a remote-first company, and this role can be based anywhere in the US. We encourage you to apply even if you don’t meet 100% of the job requirements. Join Us. Job Summary We are looking for a Director, Marketing to join our organization to lead strategic marketing plans across all of Big Health’s core market segments including employer, payer, and provider markets. This leader will own all the core marketing functions (enrollment/member growth, creative & content, B2B marketing, product marketing, PR & brand) and lead a team of marketing professionals. This role is mission critical toward driving sustainable revenue growth for the company.
Responsibilities
- Team Leadership & Cross Functional Collaboration:
- Manage and mentor the marketing team, fostering a collaborative and innovative work environment. Set clear objectives, provide regular feedback, and conduct performance evaluations.
- Collaborate with internal departments, such as sales, product development, and client success, to ensure alignment and support for marketing initiatives.
- Strategic Planning:
- Execute comprehensive marketing strategies that align with the company’s business objectives.
- Manage the marketing budget, ensuring cost-effective and efficient allocation of resources.
- Campaign Management:
- Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, events, and traditional media.
- Monitor campaign performance and adjust strategies as necessary to achieve optimal results.
- Brand Management:
- Oversee the development and positioning of the company’s brand, ensuring consistent messaging across all channels.
- Lead brand initiatives to strengthen brand recognition and loyalty.
- Product Marketing:
- Oversee Product Marketing team and work with them to:
- Collaborate with product development teams to create go-to-market strategies for new product launches and releases.
- Drive the design, development, and execution of sales and client success enablement materials, including sales decks, one-pagers, whitepapers, and videos as needed.
- Customer Relationship Management (CRM):
- Develop and implement CRM strategies to enhance customer engagement and retention.
- Oversee campaign brief development for seasonal campaign, client/product launches and intake requests as needed.
- Utilize data analytics to gain insights into customer behavior and preferences, tailoring marketing efforts accordingly.
- Performance Analysis:
- Partner with Analytics to track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness of marketing efforts.
- Use data-driven insights to make informed decisions and optimize marketing strategies
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Proven experience (at least 7+ years) of marketing experience with a track record of successful marketing strategy development and execution. Experience within the healthcare or wellness space is highly preferred
- Demonstrated leadership and at least 3 years of prior team management experience
- Strong analytical skills and experience with marketing analytics and tools
- Creative thinking and problem-solving abilities.
- Proficiency in digital marketing platforms and technologies.
- Innovative mindset with a passion for staying ahead of marketing trends.
- Ability to work in a fast-paced, dynamic environment.
- Strong project management skills and attention to detail.
- Customer-centric approach with a focus on delivering value.