Product Marketing Manager


  • Location
    • Paris
  • Date Posted
  • 07 Jan 2021
  • Function
  • Marketing
  • Sector
  • Mobility

BlaBlaCar’s vision is to bring fairness, freedom and fraternity to the world of travel.

BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable and friendly way to travel. Today, our global, trusted community counts 75 million members in 22 countries, enabling a smarter, large scale and truly sustainable transport network.

Born from a simple idea of people sharing their rides, BlaBlaCar’s ambition is to become the go-to marketplace for shared road mobility. We offer long distance carpooling service, a commuting carpooling service, and since 2018 a marketplace bus service too. A filled bus emits one third of the emissions per passenger kilometer as an average car. So we want to fill those seats too!

In 2019, 100 million travelers used BlaBlaCar globally, saving 1.6 million tons of CO2. Meanwhile, we enabled human connections, bringing people closer together in more ways than one, with 87% of members believing carpooling to be an enriching experience.

BlaBlaCar offers a truly and unique international environment with a team counting 35 nationalities, serving a global member-base from 7 offices in Berlin, Kiev, Madrid, Moscow, Paris (HQ), São Paulo, Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held and founder-led. Our team of 500 employees is entrepreneurial, passionate, and fundamentally mission-driven.

Job Description

What you will contribute to:

  • Directly leading the go to market & roll-out strategies for existing and new products - focusing on competitive analysis, positioning, messaging, launch, and measurement & optimization. This includes:
  • Engaging with cross-functional partners with actionable, data-driven insights to influence product and marketing strategy - in collaboration with the senior researcher
  • Creating an inspiring consumer narrative through positioning, audience targeting, and product storytelling
  • Planning and leading cross-functional efforts to drive successful product launches through relevant communication strategy leveraging different channels (owned, paid, PR)
  • Collaborating with analytics teams, CRM teams, PMs to put in place measurements and recommend optimizations
  • Building senior-level relationships with Marketing, Brand, Customer Relation Team and Corporate communication to ensure alignment and message consistency


  • What you will need to be successful
  • 5 + years of work experience, including a marketing background
  • At least +2 years of exp in product marketing, strategy marketing or product management
  • Passion for uncovering and solving consumer needs
  • Strategic thinker: able to see the big picture and balance long-term vision with short and medium-term goals
  • Strong leadership, collaboration, and communication skills. Ability to manage projects across multiple departments and stakeholders
  • Master storyteller: able to craft a compelling narrative across different channels
  • Fluent written and spoken English

Additional Information

A few practical details about the role:

  • Location: Paris HQ
  • Permanent contract
  • What we offer all of our employees
  • The opportunity to have a meaningful impact, building a CO2-saving global travel network enabling strong human connections too.
  • A strong “Fun & Serious” company culture
  • An international environment with a team counting 35 nationalities, serving a global member-base from 7 offices around the world (Berlin, Kyiv, Madrid, Moscow, Paris (HQ), São Paulo, Warsaw)
  • State-of-the-art office spaces, in a great location
  • A start-up spirit grounded in agility & teamwork
  • Challenging career opportunities in a high-growth and fast-paced environment
  • Bi-Weekly team-all BlaBlaTalks to learn from each other
  • Weekly Tech Demos, so that we’re all up to date with where our product stands

And some other great perks!

  • Free carpooling and bus rides to live our value “Be The Member”.
  • BlaBlaBreak which takes us all for an unforgettable weekend every 18 months
  • Possibility to work from another BlaBlaOffice abroad for a week once a year (BlaBlaSwap)

What's next

If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) and answer our questions in English. You might have to answer a question in your mother tongue or in the language of the position you’re applying for. Please note that only complete applications will be reviewed by our hiring team and that all your information will be kept confidential.

You can expect us to review your application within the following 2 weeks. If your application and profile fit our requirements, we will send you a first video test or invite you for a phone call with one of our recruiters. Then, we will invite you to our office for various in-person interviews with our Community Relations Team.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.