• Location
    • Paris
  • Date Posted
  • Dec. 7, 2021
  • Function
  • Product Management
  • Sector
  • Mobility

About BlaBlaCar

BlaBlaCar is the world’s leading carpooling platform, created with one dream in mind: leveraging technology to fill the millions of empty seats on the road. We offer long- and short-distance carpooling as well as a bus marketplace, with the mission to become the go-to marketplace for shared road mobility.

Today, our community counts over 100 million travelers in 22 countries, creating a smarter, friendlier and carbon-saving transport network. Every year, our community saves 1.6 million tons of CO2e by sharing the road, equivalent to the CO2 emissions generated by Paris traffic in a year. But it doesn’t stop here – our team of 250+ engineers is developing innovative algorithms to further unlock the potential of shared travel and multiply its impact.

We’re looking for people to join our journey – people who care, who are driven by impact and innovation, and who want to thrive in a fast-paced entrepreneurial environment. We offer a flexible workplace where we count on each other to take initiative. So join the ride – we can’t wait to see where it takes you.

Your mission

We are looking for a CRM Operations Lead to join the CRM Ops team. The CRM Operations team’s mission is to elevate the purpose of our most impactful communication channels connected to our 100M members across the world. These channels are critical in today’s marketing strategies to reach our 100M members across the world.

Your role will be to build and develop the CRM Operations team:

  • Delivering the marketing campaigns on our owned channels (email, push, inbox, SMS etc. Tool: Braze) - a critical channel in today’s marketing strategies to reach our 100M members across the world
  • Providing measurement of performance & optimization
  • Managing our tools and unlocking innovations and new channels to increase our impact and reach

Your responsibilities

  • Build the vision and strategy for the CRM Operations team in alignment with company priorities, and influence key stakeholders to bring our vision to life
  • Lead a team of 2 people, helping to guide and mentor their professional development
  • Maintain expert knowledge of best practices in the management of owned channel operations and campaigns delivery
  • Own and refine regular reporting on metrics and provide ongoing optimization based on robust insight and data; establishing channel specific KPIs, summarizing key insights and recommending future actions to improve performance
  • Continuously improve operations processes, data reliability, reporting & output quality
  • Build trust and develop deep partnerships, supporting Product Marketing, Demand Generation and Field Marketing teams needs

Your qualifications

  • 3-5+ years in marketing, with 1-2 years direct responsibility for the CRM operations/technology team
  • Strong management and leadership skills, with a track record with mentoring and inspiring a small team
  • You are proficient in technical marketing and CRM, with a track record of channel improvement and successful implementation of initiatives
  • You have a solid background on data analytics, running A/B tests, designing incremental activity tests, reading raw data and transforming it into easy-to-grasp storytelling and insights
  • You can translate business needs into technical requirements and can adapt quickly to shifting priorities
  • Humility, structure, passion and action-oriented attitude
  • You embrace change, can take a step back, prioritize and focus on added-value tasks
  • Fluency in English

What we have to offer

  • An international environment: over 35 nationalities across 7 countries: Brazil, France, Germany, Poland, Russia, Spain, Ukraine
  • Opportunities to learn: 360 onboarding weeks, weekly team-all BlaBlaTalks to learn about what other teams are up to, International Weeks to mingle with other offices, regular Q&A sessions with our leadership, honest discussions about our company KPIs, ‘Fail, Learn, Succeed’ moments where we destigmatize and share moments of failure with others.
  • Innovation: Coding Nights to pitch ideas outside our roadmap and make development dreams come true, weekly Product & Tech Demos and blogs to share engineering stories, access to top conferences across Europe.
  • Impact: building a product that has a real impact on society and the environment, and sharing an office culture that prioritizes low-waste and eco-friendly practices.
  • People-first: wind down from work at our BlaBlaShows, BlaBlaBreak retreats, weekly breakfasts and afterworks (when the sanitary conditions permit it) or meme battles on Slack.
  • Shared company principles that guide us in our everyday decision-making and bring us closer to our goal. Find out more about our BlaBlaPrinciples.

Your future benefits

  • Tailor-made remote policy: from 2 days per week to full remote (to be discussed with the Talent Acquisition Manager during the first call).
  • A fair and competitive salary package
  • Employee Stock Ownership plan
  • Holidays: 10 days off in addition to the legal 25 days
  • Relocation package and visa sponsorship to welcome you wherever you are currently based
  • Parental policy
  • Trainings and career development programs
  • Free carpooling & bus-rides wherever whenever
  • Interested in joining the ride? Here’s what your hiring journey looks like
  • A short online analytical test
  • A 45-min video call with one of our Talent Acquisition Managers Sabrina to get to know you, understand your career expectations and answer your questions
  • A 60-min video call with our Marketing Strategy & Ops Lead Ivan, your potential future manager, incl. a small analytical test
  • A 60-min case study presentation with 3 key stakeholders
  • A final 30-min video call with our VP Audrey
  • Usually, our hiring process lasts on average 20-25 days and offers usually come within 48 hours.
  • BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.