• Location
    • Kyiv, UA
  • Date Posted
  • May. 25, 2021
  • Function
  • Product Management
  • Sector
  • Mobility

Company Description

BlaBlaCar is the world’s leading carpooling platform, created with one dream in mind: leveraging technology to fill the millions of empty seats on the road. We offer long- and short-distance carpooling as well as a bus marketplace, with the mission to become the go-to marketplace for shared road mobility.

Today, our community counts over 90 million travellers in 22 countries, creating a smarter, friendlier and carbon-saving transport network. Every year, our community saves 1.6 million tons of CO2e by sharing the road, equivalent to the CO2 emissions generated by Paris traffic in a year. But it doesn’t stop here – our team of 250+ engineers is developing innovative algorithms to further unlock the potential of shared travel and multiply its impact.

We’re looking for people to join our journey – people who care, who are driven by impact and innovation, and who want to thrive in a fast-paced entrepreneurial environment. We offer a flexible workplace where we count on each other to take initiative. So join the ride – we can’t wait to see where it takes you.

Job Description

BlaBlaCar is looking for a Marketing Manager to join its regional marketing team.

You will be joining a skilled and motivated team of people, whose goal is to accelerate BlaBlaCar’s growth.  A successful candidate should be both happy to work with data and marketing channels directly and cooperate closely with the analytical and paid marketing team to create scalable solutions.

  • What you will directly contribute to
  • Revealing marketing and product opportunities based on analysis of Ukranian marketplace and conducted market research;
  • Finding and managing affiliate marketing partners for acquiring passengers and drivers;
  • Driving integrated marketing campaigns and partner marketing activities with bus carriers/bus stations using offline and online marketing channels


  • 5+ years of work experience in online marketing
  • Skilled in performance marketing. Familiar with online marketing metrics and business models
  • Strong project management skills - proven ability to drive projects in a matrix organization. Ability to impact without authority
  • Strong data and analytical skills -  familiar with key metrics & principles, successful campaigns
  • Understanding of key principles of media planning for offline channels
  • Presentation skill - ability to simply present complex ideas
  • Fluent in English and Ukranian

Nice to have:

  • Experience in online marketing for C2C marketplaces/classified
  • Skilled in radio and OOH
  • Ability to work with creative teams, to develop high-quality creative briefs.

Additional Information

Terms & Benefits

  • Start: As soon as you are ready!
  • Location: Kyiv, remote/hybrid is negotiable
  • Contract: permanent contract
  • Free carpooling & bus-rides wherever whenever

Interested in joining the ride?

Here’s what your hiring journey will look like:

  • A 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions;
  • A 60-min video-call with our Head of Pro Marketplace in Ukraine to give you more insights into the role and discuss further your background;
  • A 60-min video-call with our Head of Marketing in Russia to give you more insights into the role and discuss further your background;
  • A fully remote exercise to evaluate your technical skills
  • A 60-min video-call with our Head of Regional Marketing to assess your ability to lead upcoming projects in autonomy.
  • Usually, our hiring process lasts 3 weeks and offers usually come within 48 hours.
  • BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees