• Locations
    • United Kingdom
    • London
  • Date Posted
  • Nov. 21, 2021
  • Function
  • Buying & Merchandising
  • Sector
  • Retail

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our core belief that you can never care too much or be too thoughtful, we do things a little differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date - we are Europe’s most loved flower and gifting platform, growing at 100% year on year.

2021 has been an exciting year for us! In January we announced our £75 million Series D funding round, led by General Catalyst (backers of Airbnb and Deliveroo), with participation from multiple other top tier investors including Index Ventures (who have also backed companies such as Transferwise and Glossier). Bloom & Wild acquired bloomon in April 2021 and Bergamotte in July 2021, cementing our position as Europe’s leading online flower company. Together, we are active in 8 countries. We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte.

We really care about creating a diverse and inclusive team and we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. In our team, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team.

We have been named one of the 5 fastest growing tech companies in Europe and are alumni of Tech Nation’s Future Fifty. We were also one of the Sunday Times Top 100 Small Companies to Work For 2020.

Range & Merchandising at Bloom & Wild

The Range & Merchandising team is responsible for the ideation and execution of the physical product across all markets and platforms, from initial concept, through product development to launch. What began as a range of just three bouquets of letterbox flowers now spans a gifting-focussed range of both Letterbox and Hand Tied flowers, plants, addons, seasonal gifts and more.

Our ethos as a team is to curate a range of innovative, affordable and high quality bouquets and gifts that represent our unique and distinctive style of design, that our customers will be proud to send and love to receive.

As a fast moving, data driven business, the Range & Merchandising team works cross-functionally with other teams across the business to support our decision making. We gather insight with the help of the Business Intelligence and Customer Research and Insight teams; brief the Brand and Creative teams to develop the concept; work with Finance on the unit economics and then collaborate with Supply and Quality on execution. We have close links with the Product team too to ensure our ranges are easily shoppable on site and look as appealing as possible.

The role and ways of working

Reporting to the Head of Range, you’ll be an integral part of our Range & Merchandising team, responsible for ensuring smooth and efficient execution of the Delivery phase of our Product Development process. We’re looking for someone who is highly methodical and has excellent attention to detail. Responsibilities will fall into 3 key areas:

Product Launches

You’ll be responsible for ensuring that all products for the Bloom & Wild brand are launched onto the website in an accurate and timely manner:

  • Liaise with the Brand team to ensure all product assets (copy, imagery, care cards etc) have been briefed in and are on track to be fulfilled with no bottlenecks in the process.
  • Check all returned assets to ensure they are accurate and optimised for the customer (e.g all product details are correct, images are representative, care card booklets contain the correct information etc).
  • Once all assets have been submitted, you’ll create the SKU in the backend system and accurately upload all information.
  • Complete a pre-launch checklist, confirming that all stock is where it should be, and all other dependencies are achieved before putting anything live.
  • Own the ‘New Lining’ process for Sainsbury’s and any other third party retailers.
  • As part of the new launch process you’ll be responsible for merchandising the products on site. This involves mapping the onsite navigation in the most customer-centric way, as well as understanding what you can do to maximise conversion. You’ll pair with Category Managers to define a merchandising strategy for their launches or seasonal ranges and then execute this.

Stakeholder Communication

You will be seen as the go-to person in the business for product information, and you’ll keep all of our ‘self-serve’ documentation up to date:

  • Once imagery has been returned, you’ll share all product details with our Fulfilment Centres to allow them to prepare for the product launch.
  • Keep the wider business informed about new launches, and any changes or delays to launches that may occur.
  • Brief our Customer Delight team on new launches, and any additional information that they may need.
  • Maintain Range Plans for all markets, keeping stem information, imagery etc up to date and accessible to stakeholders.
  • You’ll own the peak planning ‘cut-off’ documents, ensuring that all onsite peak related changes are implemented on time, and then reverted when necessary.
  • You’ll be a subject matter champion for product launches, engaging in conversations across the business that develop and optimise our tools and ways of working.

Reviewing & Reporting

Once all products are live on site, you will take ownership of ensuring that the website is optimised for customer experience:

  • Actively scanning the website regularly to ensure that everything looks exactly as it should and there are no issues.
  • You’ll react swiftly to resolve any onsite issues spotted by other stakeholders.
  • Once new products have launched, you’ll be responsible for ensuring that the images and products are converting in line with expectations. If on occasion there are conversion issues, you’ll investigate and offer resolutions to tackle the problem whilst keeping stakeholders informed and aware throughout.
  • You will actively gather feedback from other stakeholders in the business, including Marketing and Customer Delight, to understand how products have landed with customers, take on board any learnings and factor these in to future launches.


  • 1-2 years experience of online merchandising.
  • Attention to detail - you’re methodical and precise and really take care in your work so that you deliver to a consistently excellent standard.
  • Organised You’ll be on top of the many different workstreams that you’re involved in, delivering your work on time.
  • Stakeholder management - you’ll keep all of your stakeholders up to date and well informed, understanding what is important to them, keeping your communication efficient and effective.
  • Customer empathy - you put customers first, seek to understand what works for them and champion them in your decision making to develop products they love. You’re motivated by this above all else.
  • Proactive - you take responsibility to get things done and are willing to roll up your sleeves and get stuck in yourself whenever needed.
  • Driven - you are enthusiastic, passionate and keen to deliver results that impact the business.
  • Positive attitude - you’re excited about problem solving with others in a fun and dynamic team.
  • Independent - you’re resourceful and show initiative in your work.

Working Environment

Currently the majority of our teams are still working from home. However, in line with government restrictions, we are gradually opening up our beautiful, flower filled office again - for teams to use as much or as little as they’d like. We continue not to expect people to come in as a norm, though managers may ask teams to come in for specific reasons (unless you are a fully remote worker).

Our plan moving forward is to continue to find ways of incorporating remote work into our daily, business as usual, ways of operating. And we have no expectation that our teams will need to come into the office 5 days per week again.

Our perks and benefits:

  • 25 days holiday, with an additional day off for your birthday, plus bank holidays, totalling 34 days, per annum. There is also the option to buy an extra 5 days holiday
  • Flexible working schedule (core hours from 10-4pm)
  • We offer flexible bank holidays so at any time you can trade a bank holiday day off and in its place take off another day that fits better with your beliefs, values and celebration calendar.
  • Choose your laptop and any extra equipment you need to do your best work
  • Health cash plan through Simplyhealth
  • Personal Development Budget
  • Enhanced Family Friendly Policy
  • Workplace nursery - a salary sacrifice based childcare scheme
  • Childcare Vouchers
  • Pension Contribution
  • Discounts on our blooms!
  • Lunch & Learns
  • Bloom & Go Wild trips (once we’re able to again) - most recently we went to Paris!

When we’re in the office:

Our lovely, light and spacious office is conveniently located close to Vauxhall and Oval stations in London. We have an informal, inclusive and scale-up culture and those who choose to come into the office, also benefit from:

  • Free snacks
  • Early finishes on Thursdays & Fridays to spend more time with each other
  • Beer, wine and soft drinks fridge
  • Season ticket loan (scheme currently frozen due to Covid-19)
  • Cycle to Work Scheme
  • We’re a social bunch and plan to re-start our regular company wide events as soon as we can! Previous ones have included in person Summer & Christmas parties, post peak celebrations and regular team lunches

In addition to our normal perks and benefits we’re supporting each other and maintaining our culture remotely through:

  • Twice weekly online yoga class and access to ClassPass workout content
  • Birthdays, anniversaries, and special occasions celebrated
  • Virtual Stand Up for weekly company updates, and Virtual Monthly Meeting to celebrate our successes and value nominations
  • Remote D&I lunch and learns
  • Wellbeing support through our online platform, Spill, which offers online therapy sessions.
  • New slack channels and ways of creating community remotely
  • Peak Treats to support our team during our busier times - earlier this year we sent out DIY meal kits from popular restaurants during Valentines & Mother’s Day and also collaborated with Graze to send out letterbox snacks to the team

We apply our five key values of delight, customer first, care, innovation and pride (find out more here), and look to reward those who are demonstrating them exceptionally in their day to day work.

Our Recruitment Process

We are continuing to conduct the majority of our interview processes remotely via video. The interview process consists of an initial thirty minute phone call with Olivia, our Director of Range. We’ll then ask you to complete a short task in your own time before presenting back to Olivia and our Snr Range & Merchandising Manager Amy and Snr Range Assc Lucy. This will be followed by a brief call with our COO Phill, and a more casual chat with other team members for you to find out more about our company culture.

Your application experience is important to us and we’re keen to adapt to make every interaction even better. We welcome feedback on our recruitment process and would love to hear from you directly on how we can improve. If you have any suggestions please feel free to let us know here.