SEO Lead (Interim - 12 month maternity cover)

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows. We care wildly about people and our planet. Which is why we’re so proud to be a certified B CorpTM – committed to making long-term positive change for our community, and the world around us. Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe. Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination. 🛠️ Digital Marketing Team Our Digital Marketing team drives growth across the Bloom & Wild and bloomon brands in each of our 7 markets. We do this by collaborating with many teams (Business Intelligence, Data, Commercial, Product, Brand, Creative) to deliver campaigns that are innovative, creative and measurable. We’re organised across three core teams, based in the UK and the Netherlands: Retention & CRM - we nurture existing customers, combining email, text, push notifications, and digital channels to drive conversion, engagement, retention and revenues. Acquisition - we identify, inspire and acquire high-quality new customers. We also work closely with the Retention Performance team to ensure that paid channels are optimised for returning customers. Marketing Innovation & Loyalty - we focus on driving innovation within marketing channels along with relationship building and increasing customer loyalty via highly targeted, personalised and innovative marketing campaigns.

⚙️ What you'll be doing:

• We’re looking for an SEO Lead to join the Digital Marketing team! Reporting into our Performance Marketing Director, you'll be responsible for leading and executing the SEO strategy of Bloom & Wild and bloomon in each of our markets.
• Strategic planning: Develop and implement a comprehensive SEO strategy across multiple markets, ensuring alignment with business goals, seasonal campaigns, and input from key internal stakeholders.
• Content Strategy: Oversee content planning, creation, and optimisation, including keyword research, on-page optimisation, and content calendar management.
• Technical SEO: Conduct regular technical audits, monitor site performance, and collaborate with the tech team to implement site updates and fixes.
• Performance Tracking & Reporting: Monitor and report on key SEO metrics, providing actionable insights to drive continuous improvement.
• Agency & Stakeholder Management: Manage relationships and budgets with external SEO agencies and freelancers, ensuring clear communication and goal alignment.
Some additional market specific details: Established Market (UK)
• Manage SEO agency relationship and budget, including link-building activity and campaign planning.
• Oversee performance tracking and reporting.
• Manage content updates and optimisation, including seasonal landing pages, blogs, and PLPs.
• Coordinate onsite content creation and upload.
• Manage content agency, ensuring brand tone of voice consistency and publishing via CMS (Contentful).
• Support technical SEO with monthly audits and SEO4Ajax checks.
• Lead keyword research and category/new product optimisation.
Scaling up markets - Germany, Netherlands & Belgium:
• Manage SEO agency and freelancer budgets and relationships.
• Oversee performance tracking and reporting.
• Lead content planning and optimisation, including briefing internal teams and uploading content.
• Monitor rankings and identify new opportunities

✅ You’ll love this role if you...

• Have a proven track record in SEO strategy and implementation, preferably in a D2C business.
• Excellent understanding of technical SEO, content SEO, and link-building.
• Strong project management skills and experience juggling multiple markets and stakeholders.
• Experience managing external agencies and freelancers.
• Familiarity with e-commerce and seasonal calendars.
• Ability to work independently and as part of a team.
• Are proactive - you take responsibility and initiative to get things done, are willing to roll up your sleeves and get stuck in.
• Are outcome driven - you’re enthusiastic, passionate and keen to deliver impactful results.
• Are innovative - you enjoy figuring out new tech, testing, learning and trying new things.
• Have strong communication & relationship management - you have a collaborative style that enables you to work with a range of different people and teams and allows for open and inclusive discussion.
• Have a curious mindset - you love to learn and often take initiative to improve things.
• Are organised - you take a thoughtful approach to planning and prioritising your work.
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🏡 Belonging @ Bloom & Wild We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working. 🧭 Our ways of working We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter. We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager. Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day: Lead change for good: we have the guts to try new things and step up to do what matters most Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other 🌟 Work that works for you To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day. Our perks and benefits include: ⏰ Flexible working & work from abroad 🌴 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year 💛 1 Volunteering day each year 🐣 Enhanced family leave and a workplace nursery scheme 🌱 A flexible training framework for every stage of your career 💐 Irresistible discounts on our products, blooms & subscriptions! 📈 Share in our success with a choice to take equity options from day 1 For more information on our perks & bens, please see www.bloomandwild.com/careers 🫱‍🫲 Getting hired We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you. You will then have a first interview to talk through your experience with the current SEO Lead and Interim Performance Marketing Director (mat cover). A second interview will include a task (which will be shared with you in advance) and this will also be attended by our Performance Marketing Director (who is returning from maternity leave) OR our Head of Acquisition. Following that, you will have a final call with our CMO. We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience. #Bloom&Wild