• Locations
    • United States
    • Remote
  • Date Posted
  • Aug. 31, 2021
  • Function
  • Product Management
  • Sector
  • Data

The Director, Brand Strategy, for the Global Marketing organization is responsible for developing and managing Collibra’s brand strategy and execution. This innovative manager will develop and execute brand strategies to support Collibra’s transformation into software and services; to provide a competitive advantage in key markets; and to deliver long-term value to the business.

This brand evangelist will work closely with internal stakeholders and agencies to understand and communicate how the brand can provide the most value to the business.

This position requires tight collaboration and functional interlocks across executive leadership, Product and Portfolio Marketing, Analyst Relations, Communications & Public Relations, Global Demand Center, Social Media, and the Creative Studio.

The Director of Brand Strategy at Collibra is responsible for:

  • Leading efforts to elevate and modernize the Collibra brand to support its transformation into software and services
  • Leveraging and directing market research and data analysis to identify insights, needs and opportunities to develop a robust customer segmentation, identifying key target audiences among existing and future members, understanding need states, barriers to entry, demographic and psychographic profiles
  • Evaluating brand and reputation strength using multiple approaches (e.g. quantitative and qualitative methods, monitoring tools), establishing objectives, and communicating brand progress through reports and dashboards
  • Contributing to reputation of our among media, influencers, customers, and internal partners
  • Communicating with functional leaders to inform their understanding of how various audiences receive Collibra’s brand and messaging
  • Collaborating with product marketing on new product brand introductions; evolve a rules-based approach to introduce and/or integrate new brands; implement internal marketing/change management to support adoption of brand standards
  • Working with Creative and Content Studios to ensure assets work to support the brand by refining brand positioning and messaging framework, defining how we shows up around the world and as our offering continues to expand and evolve in the future
  • Managing a campaign calendar that identifies key messages in the market across channels and consumer touchpoints, aligning priorities across all teams and functions
  • Overseeing end-to-end execution of campaigns for brand initiatives and key content releases
  • Efficiently managing resources to optimize business return on brand investments, consulting with Media & Acquisition on media planning and owning non-working media budgets
  • Championing brand guidelines throughout the company

You Have:

  • 10-12 years of experience working on global brands
  • Expertise in developing campaigns that encompass a broad range of marketing and messaging vehicles
  • Balance working in a creatively driven organization with an analytical and focused approach to marketing
  • The ability to collaborate within a creative and content studio model
  • Built brand guidelines, adhere to governance and drive change management around guidelines

You Are:

  • Enthusiastic about building our brand reputation through insights driven work
  • Flexible and experienced in collaborating at all levels and across departments in a highly matrixed organization.
  • Able to provide a strong strategic point of view and guidance to push forward campaigns and initiatives
  • Creative in problem solving, dynamic and unconventional thinking, and able to quickly adapt to new technical areas.
  • Self-motivated and flexible with strong interpersonal and organizational skills

Measuring Success:

  • Within your first month, you will…
  • Review our brand guidelines and improve them as appropriate.
  • Manage vendors and leverage their capabilities to support the work to build the brand and develop channel strategies.
  • Manage the brands’ global marketing budget.
  • Ensure that there are clear brand performance tracking and diagnosis systems in place to be able to rapidly develop and deploy plans as needed
  • Within your third month you will...
  • Lead brand marketing, seasonal integrated planning, brand media, and partnerships.
  • Have ownership and responsibility for supervising the entire go-to-market process across multiple launches and seasons, including leading cross functional teams to deliver go to market objectives.
  • Work with corporate comms, demand, PMM, creative, media & agency partners to create communications across all touchpoints, from traditional media to digital data driven activations
  • Partner closely with the VP  to revisit and refine our brand strategy & positioning and messaging, continually assessing its effectiveness to breakthrough and be memorable
  • Within your sixth month, you will…
  • Own reporting, defining and delivering performance metrics and attribution methods to connect brand initiatives to business objectives
  • Be a steward of the brand internally and externally, ensuring all channels and departments are working towards the same brand vision
  • Alongside agency partners, lead brand media strategy and direction, as well as brand media manage budget allocation
  • Empower, manage, train, develop and inspire direct reports, contributing to positive morale and team momentum

Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more!

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.