Cloud Product-Led Growth Marketing Manager - Self-Serve Expansion [REMOTE - AMER]

  • Location
    • New York
  • Date Posted
  • Nov. 18, 2021
  • Function
  • Product Management
  • Sector
  • Data

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.

We’re looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.

About the team:

The Confluent marketing team is the growth engine building awareness and generating demand for the leading event streaming platform based on Apache Kafka. We are category breakers, market definers, and powerful technical persuaders, helping every enterprise realize the power of streaming data. Our ability to bring together diverse skill sets allows us to define new roads to build an enterprise business unmatched in the industry. We tackle massive challenges and have fun solving them as a team.

More specifically, the Cloud Product-Led Growth team is one of the most cross-functional at Confluent and includes folks from lifecycle marketing, product marketing, campaigns, product, data science, commercial sales, finance, and marketing operations. Together, we focus on coordinating strategies and aligning on KPIs to grow our Cloud Self-Service product across various user personas.

About the role:

We are looking for a Product-Led Growth Marketing Manager to expand and optimize our Cloud Self-Service growth engine. In this new role, the successful candidate will partner with cross-functional colleagues to unlock the motions that drive activation, engagement, revenue, and user growth.

The ideal candidate would have experience using data to inform strategy and experimentation, and is someone who thrives in driving diverse, cross-functional teams to results, at a hyper-growth company.

What you’ll do

  • Own the vision for how we engage with our Cloud Self-Service users, identifying and defining the right metrics to expand usage, retention, and ultimately drive revenue growth.
  • Partner with Product, Data Science, Customer Onboarding, Marketing Operations and Leadership to meet and exceed business-critical KPIs.
  • Drive cross-functional Cloud Self-Service Marketing efforts by prioritizing initiatives to build and optimize a cohesive growth funnel. Build new user research capabilities by implementing a scalable process to discover more about our users needs.
  • Be the owner and expert of your KPIs -- monitor, track, and present metrics weekly to prove ROI.
  • Drive a culture of experimentation—build experiments to validate hypotheses and proactively communicate results to the organization.
  • Build contextual and personalized email nurture programs to drive KPIs like product activation, feature attach rates, and revenue.
  • Test and scale new avenues of growth, including things like referral and ambassador programs.
  • Partner heavily with the Product Team to build E2E experiences across functions.

What you’ve done

  • Bachelor’s degree plus 6+ years experience in marketing, product growth, data science, or some combination.
  • Can operate at both tactical and strategic level
  • Strong project management skills and ability to perform in fast-paced and high-energy environment
  • Excellent verbal and written skills
  • Really excited about working with our team and strengthening customer relationships
  • Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness
  • Ability to craft strategy and roadmap in concert with cross-functional stakeholders.

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.

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