• Location
    • London
  • Date Posted
  • Dec. 9, 2021
  • Function
  • Product Management
  • Sector
  • Retail

Director, Global Brand Media

Role

We are looking for an experienced and data-driven Global Director of Brand Media to lead our central Brand Media function at Deliveroo.

In this role, you will define and own our Global Brand Media buying and planning strategy, partnering with our media agencies and local market brand media specialists. You will drive execution in each market, by partnering with the relevant country leads and ensuring alignment. You will lead our thought leadership around optimal budget allocation to brand media channels and effectiveness measurement, involving our data scientists and consumer insights team as needed.

You will also be the primary point of contact for our media buying agency, providing oversight and guidance.

What you’ll be doing

  • Develop and own our Brand Media strategy globally, including defining our objectives, key priorities and success metrics to drive to optimal brand and financial outcomes
  • Leverage the central media planning strategy, in addition to your understanding of local nuances, to to guide our local markets and their media agencies to optimal brand and economic outcomes
  • Manage the central relationship with our media agency partners
  • Partner with Procurement on any negotiation related to media agencies
  • Keep up to speed with market trends and competitor moves; identify innovative new opportunities in Brand Media and develop strategies that hit our objectives.
  • Support and drive execution across relevant country leads and partner functions in the business, including Marketing, Data Science, Research & Insights, Legal, Procurement, Finance
  • Develop “Brand Media” playbooks (toolkits, guidelines, guardrails) for local markets
  • Provide data-driven recommendations on how much investment and where (channels/ geographies) we should spend on Brand Media, as well as estimate expected outcomes
  • Partner closely with Brand/Creative team and Research & Insights team to ensure we have a coherent Brand, Media buying and measurement strategy
  • Work closely with Data Science/ Econometrists,  Insights and country marketing teams  to introduce tools and processes to systematically measure and assess effectiveness of Brand Media, and report on results regularly

Requirements

  • You have extensive experience planning/ buying Brand Media across TV/BVOD  Outdoor , radio, cinema and press - ideally across different countries
  • You have made extensive use and/or led the development of econometric models
  • You have experience managing sizeable Brand Media budgets
  • You have worked within or managed  Executive level relationships with media buying agencies
  • You understand agency remuneration structures and have the capability to negotiate optimal media price discounts centrally and by specific market if required

Preferred

  • You are structured, organised, detail-oriented, with great project management skills
  • You are articulate, with outstanding communication and influencing skills, and have experience presenting to Exec level
  • You are data-driven and commercially astute; you combine the “art” and “science” aspects of Marketing
  • You are flexible and adaptable - you can be highly strategic but also be able to get into the detail of local market activation where needed

Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 12 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And we’re just getting started.

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it’s clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FT’s’ list of Europe’s fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’ two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.