Rider Growth Strategy Associate - 12Month Contract

  • Location
    • Melbourne
  • Date Posted
  • Nov. 12, 2021
  • Function
  • Product Management
  • Sector
  • Retail

What you’ll be doing…

Reporting to the Rider Experience Manager, your role is to own the strategy to grow the Australian rider fleet. You will be a strategic thinker with a ‘get it done’ attitude, owning key projects to acquire, retain and reactivate Australian riders, while managing to a budget.

As Deliveroo Australia grows & expands in 2022, you will work closely with internal and external stakeholders to develop the strategies that ensure our active rider fleet grows at a rate to match Deliveroo’s ambitious goals!

You will:

  • Develop and execute the rider growth plan for 2022 in conjunction with the Rider Lifecycle and Strategy and Performance team
  • Own initiatives from ideation to completion, implementing innovative campaigns to increase rider engagement while testing and learning to optimise and scale existing retention programs
  • Work closely with stakeholders in the Deliveroo Australia and Central teams, and external partners to launch key rider acquisition projects in the market. We’re not afraid to try new ideas and neither are you
  • Report on key performance indicators and budget to senior management in the operations team, taking responsibility for the Rider Marketing Budget

Skills you’ll need…

  • Big picture person - able to ‘think big’ as well as execute ‘on-the-fly’. You aren’t afraid to try a new idea or suggest a new project
  • Track record of ‘getting it done’ - know when you have enough insight to make-a-call and never be afraid to get your hands dirty!
  • Data-analyser - someone who can analyse data, reporting on KPIs and budget to senior managers in the operations team
  • Strong communicator - use your interpersonal and business skills to build relationships with a range of stakeholders


  • Become one of the key employees of a fast-growing, exciting startup changing the food delivery landscape
  • Open, respectful and fun company culture
  • Additional leave days for years of service
  • Volunteering leave to support a charity of your choice
  • Health & Wellbeing
  • Free access to HeadSpace
  • ClassPass corporate discount
  • LinkedIn Learning Access
  • Free Deliveroo Plus - Free delivery and access to special offers
  • Amazing HQ offices located in Melbourne CBD
  • Excellent kit to enable working from home and a parent-friendly working culture
  • Enhanced Maternity & Paternity benefits
  • Quarterly celebrations with the wider team, end of year parties & regular social events

Our team is currently working from home in line with the current government advice relating to COVID19; benefits related to working from the office will be available when we return back to the office.

Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We’re a technology driven company at the forefront of the most rapidly expanding industry in the world, so come and join us for the ride.

Life at Deliveroo

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

Diversity and Inclusion

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.

Apply now to continue the conversation.