Creative Director - Copywriting Brand Team

  • Locations
  • Remote
  • United States
  • San Francisco
  • Last Published
  • Nov. 29, 2024
  • Sector
  • Entertainment
  • Function
  • Design

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.

As we expand our presence in the gaming world, we are seeking a dynamic and experienced Creative Director with deep roots in the gaming industry to join our in-house creative team. This role will focus on creating compelling, innovative, and user-centered campaigns and designs that resonate with gaming communities worldwide. The Creative Director will work closely with internal teams and external partners to push the boundaries of our visual identity, brand storytelling, and creative executions to establish Discord as the best place for friends to hang out and have fun together.

This role would report directly to the Head of the Creative Team.

What You'll Be Doing

  • Lead Creative Vision: Drive the creative strategy for Discord’s consumer marketing initiatives, ensuring alignment with overall brand objectives and delivering campaigns that deeply engage gaming audiences.
  • Innovative Campaigns: Conceptualize, develop, and execute large-scale creative campaigns that are innovative, visually stunning, and bring surprise and delight to the gaming and Discord community.
  • Cross-functional collaboration: Work closely with marketing, social, product, design, and other teams to ensure a cohesive, creative direction that reflects the brand's goals and resonates with users across multiple platforms.
  • Community Understanding: Build a deep understanding of Discord’s gaming community and create ideas that align with their interests, needs, and trends.
  • Brand Development: Shape and evolve Discord’s brand presence within the gaming industry, ensuring consistency across various touchpoints while maintaining the creative integrity of the brand.
  • Leadership: Mentor and manage a team of talented multidisciplinary creatives, fostering a culture of collaboration, innovation, proactivity, and excellence.
  • Partnerships: Collaborate with external partners, including creative agencies, production companies, game developers, and influencers, to deliver creative strategies that elevate Discord’s presence in the gaming world.
  • Performance: Work with the marketing and social teams to monitor and analyze campaign performance metrics, iterate on creative strategies, and maximize engagement and impact.
  • Project Ownership: Work with the Operations and Production teams to efficiently prioritize and manage multiple projects from conception through completion, ensuring alignment with top company priorities.

What you should have

  • 12+ years of experience in a creative leadership role, with at least 2 years focused on the gaming industry.
  • Proven track record of leading successful creative campaigns from concept to execution.
  • A strong portfolio showcasing innovative and impactful work for technology brands, including branding, digital, social media, video, events, and experiential projects.
  • Deep understanding of gaming culture, industry trends, and the unique dynamics of online communities.
  • Excellent leadership, communication, and team-building skills. Strong experience articulating a creative point of view and vision to senior-level stakeholders.
  • Experience working with in-house teams and external partners, such as advertising agencies, production companies, and influencers.
  • Proficiency with creative tools (e.g., Adobe Creative Suite, Figma) and experience overseeing the production process.
  • Ability to thrive in a fast-paced environment, adapt to changing priorities, and manage multiple projects simultaneously.
  • Strong problem-solving skills, with the ability to transform complex ideas into clear, engaging, creative strategies.

#LI-Remote
The US base salary range for this full-time position is $197,000 to $217,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

Why Discord?
Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!

Check out our inclusion, diversity and purpose efforts, company principles, or learn more about the Life @ Discord experience!