• Location
  • İstanbul, Turkey
  • Last Published
  • Dec. 3, 2024
  • Sector
  • Entertainment
  • Functions
  • Marketing & Communications
  • IT
We are looking for a Senior Marketing Analyst to join our team. As a Senior Marketing Analyst, you will play a crucial role in shaping our marketing strategies through data-driven insights and collaborating with cross-functional teams to provide insights to enhance user acquisition and the effectiveness of both performance and brand marketing campaigns. At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for!

Resposibilities

  • Developing and implementing marketing analytics frameworks to measure campaign effectiveness
  • Working closely with Performance and Brand Marketing teams and providing strategic insights based on data analysis
  • Performing ad-hoc analyses to guide marketing decisions
  • Examining marketing performance and user conversion data funnel to identify opportunities to improve ROI
  • Working with external and internal data teams to enhance the attribution framework
  • Analyzing TV advertising campaign's effectiveness, assessing differences in performance across markets

Requirements

  • At least 3+ years of experience in marketing analytics, preferably within the gaming industry
  • Excel expertise is required
  • Familiarity with performance marketing measurement tools, such as Adjust or Appsflyer, is a plus
  • Experience using other data analysis and visualization tools such as SQL, Python, R, Looker, or similar software is a plus
  • Strong analytical skills to make data-driven decisions
  • Excellent communication skills
  • Passion and interest in games
  • Understanding and appreciation of teamwork