Lifecycle Marketing Manager

Dropbox (NASDAQ:DBX)

  • Location
    • San Francisco
  • Date Posted
  • 28 Feb 2020
  • Function
  • Marketing
  • Sector
  • Business Applications, Future Of Work

Company Description

Dropbox is the world’s first smart workspace that helps people and teams focus on the work that matters. With more than 600 million registered users across 180 countries, we’re on a mission to design a more enlightened way of working. Dropbox is headquartered in San Francisco, CA, and has 12 offices around the world.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

Dropbox has over 500 million users worldwide, and the Lifecycle Marketing team builds email and notification programs to guide, educate, and up-sell these users at scale. We’re looking for a Lifecycle Marketing Manager to build programs for our basic users to help convert them from free to paid users. You’ll work with analytics and product teams to understand key moments in the user experience and build campaigns to address these obstacles and upsell them. As the expert in this stage of the user lifecycle, you’ll also be responsible for optimizing existing programs that are significant drivers of revenue for Dropbox.

Responsibilities

  • Develop lifecycle marketing strategies for our basic users at key conversion and upsell touchpoints
  • Build and execute campaigns across email, in-product messaging, and mobile
  • Work with growth and marketing analytics teams to measure our initiatives and maintain performance of multi-million dollar revenue programs
  • Partner with user research, messaging, and growth product teams to ensure the creation of thoughtful user experiences across campaigns and in-product

Requirements

3+ years cross-channel lifecycle marketing: Experience creating scaled, automated lifecycle journeys (across email, in product, mobile) that drive performance objectives. Preferably experience building journeys that drive conversion, upsell, or renewal.

Experimentation/growth mindedness: Ability to build smart audience segments, that will be used in journeys, in partnership with analytics and data science teams. Ability to build experiments that will clearly prove/disprove a hypothesis. Basic understanding of statistical significance.

CRM production skills: Experience with producing in ESP tools, or other automation tools for email, in-product, and mobile messaging. Can measure email programs and has ability to undertake basic email analyses and audience sizing using CRM data.

Experience with SQL and basic email programming (HTML)

Benefits and Perks

  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match

Market competitive total compensation package

Free Dropbox space for your friends and family

Wellness Reimbursement

Generous vacation policy

10 company paid holidays

Volunteer time off

Company sponsored tech talks (technology and other relevant professional topics)

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).