Director of Product Marketing, Elastic Stack

Elastic (NYSE:ESTC)

  • Location
    • United States
  • Date Posted
  • 19 Mar 2020
  • Function
  • Marketing
  • Sector
  • Data, Open Source

Elastic is a search company with a simple goal: to solve the world's data problems with products that delight and inspire. As the creators of the Elastic Stack, we help thousands of organizations including Cisco, eBay, Grab, Goldman Sachs, ING, Microsoft, NASA, The New York Times, Wikipedia, and many more use Elastic to power mission-critical systems. From stock quotes to Twitter streams, Apache logs to WordPress blogs, our products are extending what's possible with data, delivering on the promise that good things come from connecting the dots. We have a distributed team of Elasticians across 30+ countries (and counting), and our diverse open source community spans over 100 countries. Learn more at

We are a group of creative technologists that live at the intersection of engineering and storytelling. From producing a video tutorial to composing a complex demo, we love crafting technical content that connects the what, how, and why of our product stack in an authentic and engaging way. Whether it’s a minor release or a new product launch, we drive all aspects of the go-to-market strategy — from defining the core message to getting the company enabled and aligned on it. Product managers bring products to life, we bring them to market.

We're looking to add a new node to our cluster, focusing on defining and driving the go-to-market (GTM) strategy for the Elastic Stack. This role is responsible for all aspects of the go-to-market, including market segmentation, messaging and positioning, competitive differentiation, product marketing, field enablement, media and analyst relations. You will work closely with Elastic product managers and engineering to align and communicate Elastic's vision with the market, users, customers, and partners. Success criteria include market expansion, internal and external validation, and customer success that translates into recurring revenue for Elastic.


  • Provide thought leadership around the role of the Elastic Stack in our solutions and the market.
  • Be the expert on target personas and segments, how users embrace and customers buy our products, and the value they derive from them.
  • Define the go-to-market plan and measurable critical metrics against key goals; report on key initiatives at the company level.
  • Own external messaging that clearly articulates the Elastic’s position and differentiation
  • Grow and share expert knowledge on competitive capabilities.
  • Lead cloud-related strategy for community, events, and analyst relations
  • Build, curate, and present compelling content for releases, executive briefings, blogs, and internal enablement.
  • Represent the company at various speaking engagements, conferences, and press interviews.
  • Lead a growing Elastic Stack PMM team including hiring and development of talent.


  • Highly meaningful domain expertise - experience in our main solutions (Observability, Security, Enterprise Search) or datastore/NoSQL platforms. Familiarity with the Elastic Stack a plus.
  • Deep understanding of how open source communities adopt products. Experience leading go-to-market at an open-source company a plus.
  • Several years of experience leading outbound product initiatives passionate about enterprise customers with complex requirements.
  • Experience leading product and/or product marketing functions at a specialized business unit, collaborating with matrixed generalist marketing, sales, and partner organizations.
  • Bringing creative energy, courage to throw out the playbook, and think differently.
  • Excellent written, verbal, and presentation skills. Experienced public speaker.
  • Comfort working in a cross-functional role with a highly distributed team.