Demand Generation Manager

About Empathy

Empathy is on a mission to help families through life’s most challenging moments. Our award-winning product, powered by tech and driven by purpose, provides peace of mind by guiding families through all the tedious and time-consuming tasks associated with loss. With a combination of tech and human support, we enable families to focus on what truly matters and support them through the emotions that follow.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

About the Team

The Marketing team at Empathy drives awareness and demand for our loss support services by sharing compassionate, impactful stories with the market. These stories highlight individuals coping with the loss of a loved one, employers offering crucial support to their employees, and financial institutions and insurers helping families protect their legacies. Our team has established a respected and trusted brand, as demonstrated by our impressive roster of enterprise clients, and we will continue to fuel Empathy's growth as a category creator and market leader.

In this role you will

• Work closely with Employee Benefits sales teams to align marketing efforts with pipeline and revenue goals
• Design, coordinate, and implement multi-channel demand generation campaigns across online and offline platforms
• Coordinate with our Growth lead to manage and optimize paid advertising initiatives on platforms such as LinkedIn and Google Ads, or Events lead for conferences and trade shows, and our Social Media lead for social engagement strategies.
• Collaborate with Content and Design teams to create compelling marketing assets like blogs, guides, and webinars for top-, middle-, and bottom-of-funnel prospects and partner accounts
• Track and nurture engaged contacts and target accounts in HubSpot and Salesforce
• Analyze campaign performance and provide data-driven insights to improve ROI for spend and investments

Requirements

• 5+ years of experience leading B2B demand generation
• Proven track record of developing successful marketing campaigns
• Strong analytical skills and deep experience with marketing metrics and KPIs
• Proficiency in marketing automation platforms and CRM systems
• Excellent communication and project management skills
• Bachelor's degree in Marketing, Business, or related field; or commensurate workplace experience

Preferred:

• Experience in a SaaS business or at a company that sold into the HR/Benefits space

The salary for this position ranges between $110,000 - $120,000. This is decided based on many factors, including but not limited to: skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.