Senior Data Scientist - Marketing

Farfetch (NYSE: FTCH)

  • Location
    • Lisbon
  • Date Posted
  • 23 Sep 2020
  • Function
  • Data Science
  • Sector
  • Retail

The role

We are looking for a Senior Data Scientist to join our global effort in Machine Learning applied to Marketing.

We want to automate Marketing operations, leveraging our understanding of the customers to improve the way we communicate with them across multiple channels. As the largest luxury fashion platform, our marketing effort spans billions of data points and millions of customers.

In particular, we are seeking to optimise our marketing mix, improving its reach and effectiveness and making sure that low-cost channels (e.g. emails, push notifications) are fully developed to deliver the maximum value to the business - whilst still using other channels (e.g. Retargeting, Paid Social) to reach other pools of customers.

We are a pragmatic team and pick whatever technique is appropriate for the task at hand (including but not limited to Deep Learning, Gradient Boosting, Graph Modelling, Recommender Systems, etc), keeping an eye to what is happening in academia and in the industry to stay on top of recent developments. We work in Python running on a Kubernetes cluster in Google Cloud.

We are looking for someone who is a self-starter, willing to own complex projects from the business problem to production and ensure their delivery. If you are looking for an opportunity to work with large volumes of data and to provide a high impact to the business from day one, this is your place!

This role will require to work with remote teams - we are working on global initiatives having an impact across different countries.

What you'll do

  • Design and develop state of the art algorithms focusing in particular on customer behavioural models and marketing automation/optimisation;
  • Collaborate with the engineering team to integrate machine learning (ML) algorithms into our backend or connect them to third-party tools;
  • Support the design and scoping of new Data Science Products, working with business stakeholders to identify key areas of potential growth for the company;
  • Identify opportunities to improve the customer experience driven by Marketing and automate Marketing processes;
  • Communicate complex solutions in a clear and understandable way to both experts and non-experts.

Who you are

  • You have a MSc or PhD in Machine Learning, Statistics, Mathematics or other quantitative discipline.
  • You have relevant and solid industry experience in a Machine Learning or Data Science role, ideally with exposure to Marketing problems;
  • You have created or improved data products in the past, with demonstrable business impact;
  • Experience in Python software development (ideally on production-grade code, including code reviews, agile development, version control etc) and familiar with ML/scientific packages (e.g. Pandas, numpy, scipy, scikit-learn, gensim, keras, TensorFlow, PyMC3, PyStan, nltk, spacy);

You have experience in using state of the art ML techniques in a business setting, such as Bayesian modeling, neural networks, graph ML, reinforcement learning etc, or a keen interest to learn.