Freelance Copywriter - Black & White

Farfetch (NYSE: FTCH)

  • Location
    • London
  • Date Posted
  • 13 May 2020
  • Function
  • Marketing
  • Sector
  • Retail

The role

You will work with the English Sub-Editor to ensure your copywriting goes live on time and to a standard fitting of a high-end fashion brand. Every day will provide a new opportunity and the workload will become increasingly varied as the Black & White team expands its reach.

Flexibility, tenacity and a collaborative attitude are essential for this new role. You will have some experience working in an environment which is fast-paced and deadline driven. Ideally this would have been within a copywriting or sub-editing role but a translator or linguistics graduate with a passion to move their career into fashion will also be considered.

What you'll do

  • You will create engaging, on-brand luxury product copy for our partnered brands' new sites
  • You will create copywriting examples and briefs for clients
  • You will own the CMS copywriting process
  • You will work with our core copywriting team to ensure tone of voice is kept consistent
  • You will maintain quality of content on product pages

Who you are

  • You are fluent in English
  • You have expert knowledge of luxury fashion brands and products
  • You have a good writing style that is accurate, engaging and adaptable, with an impeccable use of grammar
  • You have an understanding of garment and accessory construction
  • You have the ability to work independently
  • You have the ability to work quickly and to agreed daily targets and deadlines
  • You are comfortable with digital work on an in-house CMS

Reporting into the Black & White Content Manager, you will be responsible for creating engaging, on-brand luxury product content. Working with a multitude of varied luxury fashion clients, you will need to switch between copywriting styles fluidly and competently.