• Location
    • New York
  • Date Posted
  • Aug. 9, 2021
  • Function
  • Product Management
  • Sector
  • Retail

Glossier is looking for a data driven professional to lead our Performance Marketing team. The ideal candidate can create a set of successful channel strategies in partnership with the digital marketing agency, execute well-structured tests, roll out successful campaigns, and optimize performance over time against performance goals. This candidate will be able to partner with a variety of cross functional teams with ease balancing profitability and desirability.

The Director, Digital Marketing will report into our VP of Sales and will lead our performance marketing team to drive sustainable and efficient growth for Glossier globally. To be successful in this role you will need to both see the big picture and execute rapidly.  You will have a strong understanding of both the art and science of online marketing working closely with our brand and creative teams. You are inclusive, courageous, discerning, curious, and devoted to the customer.

Six Month Expectations

  • Lead a world-class, high performing team that can scale consistent, bar-raising digital marketing in line with Glossier Inc.’s growth.
  • Manage monthly budget and targets through bottoms up forecasting while executing against ecommerce plan and objectives
  • Lead channel strategy across new product launches and evergreen campaigns achieving revenue goals
  • Partners closely with our digital marketing agency and internal brand teams
  • Provides clear briefs rooted in historical learnings, current trends, and/or clear testing goals and KPI’s
  • Present clear and concise recaps based on performance and benchmarks across business meetings
  • Exhibits a strong eye on the market for emerging channels and trends

Twelve+ Month Expectations

  • Build monthly, quarterly and yearly marketing plans to pair to budget and growth goals
  • Develops a cohesive strategy across channels to drive the most efficient CAC and ROAS without sacrificing the brand or long term growth
  • Manage monthly budget and targets through bottoms up forecasting while executing against ecommerce plan and objectives
  • Continually improve upon briefing templates to ensure timely, brand right, and effective creation of assets and copy
  • Develop long term testing roadmap in partnership with Sales team and Marketing Analytics
  • Bring deep channel expertise and insights driving strategy of product mix across channels to drive desired AOV, revenue, CAC and ROAS goals

Qualifications

  • Bachelor’s degree in marketing or related field
  • Proven record of building and leading driven and dynamic teams
  • You will be comfortable working with complex challenges, appreciate white space and autonomy, and understand the value of a rapid test and learn approach
  • You will be savvy about how to leverage large data sets to create sophisticated advertising programs
  • You’ll have a global mindset, and be equally comfortable working with marketers, product managers, engineers, finance managers, brand managers and teams ranging from creative to analytics
  • 10+ years of progressive responsibility including experience in online marketing, product management, and/or growth team
  • Experience across digital marketing channels
  • Deep analytical abilities, especially with respect to experimental design and analysis
  • Excellent leadership skills with experience managing a team

About Glossier

Glossier is a beauty company that lives in NYC, is sold on the internet, and promotes a skincare first philosophy that celebrates beauty in real life.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.

Global Job Applicant Privacy Policy

Last Updated: November 25, 2019

This Global Job Applicant Privacy Policy (“Policy”) describes how Glossier, Inc. and our subsidiaries and affiliates (collectively, “Glossier,” “we” and/or “our”) collect, use, disclose, transfer and store (collectively, “process”) personal information about you in connection with our recruitment activities.

While this Policy is intended to describe the broadest range of our processing activities globally, those activities may be more limited in some jurisdictions based on local laws. For example, the laws of a particular country may limit the types of personal information we can collect or the manner in which we use that information. In those instances, we adjust our internal policies and practices to reflect the requirements of local law. The data controller in each case will be the Glossier entity to which the applicant submits his or her application, as specified below.

I. applicability of other policies

This Policy does not cover our processing of information collected from you as a Glossier customer or as a visitor to Glossier-affiliated websites. To learn more about Glossier’s data collection practices in these cases, please see our Glossier Privacy Policy.

Ii. information we collect

We collect information in connection with your application to work with us, the categories of personal information we may process about you include:

  • Information you provide on our application forms, including full name, telephone number, personal email address, gender, location, availability, employment history (including whether you have previously worked for Glossier), qualifications, references, LinkedIn profile and website (if provided voluntarily), work authorization status, and how you heard about the job;
  • Information you provide to us in your resumé, cover letter and any other files you choose to upload or share with us regarding your qualifications, such as design portfolios;
  • Information you provide to us during an interview or that we collect through the recruitment process (g. work authorization status, willingness to relocate, salary expectations, type of employment contract, interview notes, results of any assessment);
  • Reference information and/or information received from background checks if you are offered a job (where applicable), including information provided by third parties such as past employers, educational institutions and references; and
  • Information about your educational and professional background from publicly available sources, including online, that we believe is relevant to your application (g. your LinkedIn profile).

Your decision to apply for a position and provide your personal information to us is voluntary. We will tell you if information is required to move forward with your application.

Sensitive Information: In certain countries, where permitted by law and on a voluntary basis, we may ask questions about race or ethnicity, veteran status and disabilities for specific purposes, such as to accommodate a disability or illness and to comply with legal obligations relating to diversity and anti-discrimination. You are entirely free to decide whether or not to provide such information and your application will not be affected either way. Except as specifically requested, we ask that you avoid submitting information which may qualify as sensitive information under applicable law, including race, religion, ethnicity, nationality, age, gender identity, sexual life or sexual orientation, medical or health information, genetic or biometric data, political opinions, political party or trade union membership and judicial data such as criminal records.

Information About Others: If you provide us with personal information of a reference or any other individual as part of your application, it is your responsibility to obtain consent from that individual prior to providing such information to us.

Iii. how we collect your information

Most of the personal data we process is obtained directly from you, such as when you submit a job application or when we conduct a phone or in-person interview. We may also receive information about you from other sources, such as from your named references, persons who referred you for a position, from background checks (if applicable), recruiting agencies, third party recruitment sources and websites and publicly available sources such as your LinkedIn profile.

When you visit our sites, including our Careers webpage, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor‘s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to transmit information back to a web server. We may also collect information about your online activities over time and across third-party websites. The information we collect automatically may include:

  • URLs that refer visitors to our websites;
  • Search terms used to reach our websites;
  • Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information);
  • Details about your interaction with our websites (such as the date, time, length of stay, and specific pages accessed during your visits to our websites, and which emails you may have opened); and
  • Usage information (such as the number and frequency of visitors to our websites).
  • We may associate this information with your Glossier account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to engage with Glossier.
  • For more information about how we use cookies click here.

Iv. how we use your information

We use your personal information to evaluate a potential employment relationship with you and for other business purposes. Such uses include:

  • Assessment of your skills, qualifications, and suitability for the role;
  • Communication with you about the recruitment process;
  • Verification of your information and completion of reference and/or background checks (where applicable) if we offer you a position;
  • Retention of records related to our hiring processes, including a record of the name of unsuccessful applicants, the date of their application and the reason that their application was not successful, in order to streamline future hiring processes;
  • Legal and compliance purposes, such as responding to suspected fraud, security incidents, or other illegal activity, protecting Glossier’s and others’ rights and property, exercising a legal claim, cooperating with law enforcement investigations and complying with applicable laws, regulations, legal processes or governmental requests;
  • Other uses with your consent, which you may withdraw at any time; and
  • Other legitimate interests, including our interests in considering candidates for current and future employment opportunities and in managing and improving our recruitment and hiring process.

If we hire you, information we collect in connection with your application will become part of your employment record and used to manage the onboarding process and for other employment-related purposes in accordance with our internal employee privacy policy.