Head of Product Marketing


  • Location
    • San Francisco
  • Date Posted
  • 30 Mar 2020
  • Function
  • Marketing
  • Sector
  • Business Applications

Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. We are an integrated, cross-channel solution—Iterable is built for marketers, trusted by engineers, and designed with intelligence. We know this space well: our product team built the growth systems that powered Twitter’s early success. We've recently raised a $50M Series C from top-tier investors like Index Ventures and CRV, and hundreds of companies like Zillow, SeatGeek, and Box rely on us to captivate their many millions of users.

Iterable's momentum grows daily and there has never been a more exciting time to join the team! We've been recognized as one of the Best Places to Work for two years running, earned ourselves a top 20 spot among the SaaS 1000, and we host an annual growth marketing conference where innovative marketers around the world come to share ideas. We have a nation-wide presence with offices in San Francisco, New York, and Denver, plus we’re expanding internationally as we open an office in London.

The Role:

We’re looking for a talented, experienced leader to lead and grow our Product Marketing function. You will be responsible for building and managing “The A-Team,” helping to define our go-to-market narrative with compelling, differentiated messaging and strategy. You have a deep understanding of the customer journey for B2C marketing buyers, and you will bring the stories of how Iterable transforms companies to life. You will ensure our narrative is reflected at every customer touchpoint.

Position Details:

  • Lead, motivate, mentor, and grow the product marketing team ensuring they are successful in their roles
  • Be the expert and spokesperson for Iterable’s products, use cases, and the markets in which we compete, internally and across external press and analyst relations channels
  • Create and execute GTM & Launch plans. Develop messaging, positioning, buyer personas, product presentations and key content for major product launches
  • Collaborate with marketing leaders to create and socialize company messaging and positioning upholding the company voice and personality
  • Oversee the development and execution of launch plans for new product initiatives, working closely with product, PR, sales, support, and the rest of the marketing team
  • Be a trusted partner to the product team and relay customer, sales and market insights that inform product roadmap decisions and strategy
  • Partner with the product and growth teams to improve the end-to-end user experience including funnel optimization, new feature development, and customer engagement
  • Stay up-to-date on the competitive landscape to ensure that the team can communicate key differentiators of our products and identify opportunities for future growth
  • Work closely with the demand generation team to design campaigns that position Iterable as the solution for B2C growth marketers to engage and retain their customers

The Ideal Candidate Will Have:

  • 5+ years of experience in product marketing for a high-tech, SaaS company ideally targeting Marketing buyers
  • Strong understanding of the world of email and cross-channel engagement
  • 2+ years of experience hiring and managing Product Marketing Managers
  • A product marketing thought leader—deep experience in pricing, segmentation, and packaging
  • Proficient at analyzing competing products and strategies, and using those insights to anticipate competitive directions and to identify opportunities for innovative positioning and messaging
  • Technical acumen is required—must be able to operate proficiently in customer discussions around technical architecture and implementation considerations, while also having credibility with a technical audience
  • Track record of producing a range of marketing assets, including product demo videos and sales pitch-decks
  • A collaborative and confident leader with a natural talent for speaking in front of internal and external audiences. You know how to hold the room.
  • Success with Analyst Relations briefings
  • Ability to flawlessly execute multiple concurrent projects and guide others to do the same
  • High energy, self-motivated and thrives in a fast-paced, fast-growing company

Perks & Benefits:

  • Competitive salaries, meaningful equity, & 401(k) plan
  • Medical, dental, vision, & life insurance
  • Unlimited PTO, great work/life balance, and fantastic location
  • Catered lunches delivered to the office daily + unlimited snacks/beverages
  • Generous monthly Employee Wellness Allowance
  • Professional Development Allowance of $300/quarter
  • Pre-tax commuter benefits