Director, Marketing Operations & Analytics

  • Location
    • United States
  • Date Posted
  • Aug. 18, 2021
  • Function
  • Business Intelligence
  • Sector
  • Data

Are you ready to power the World’s connections?

About the Role:

Interested in joining a top notch Go To Market team? We are looking for an A-player who loves a fast paced, high performing environment and thrives on results.  As the Director of Marketing Operations & Analytics, you will be responsible for building scalable processes, reliable technology infrastructure, analytics strategy, and helping Kong achieve its business objectives. You will be working closely with demand generation, product management, growth and Sales Operations teams to build an award-winning marketing tech stack that will build the engine for our growth.

  • Why should you want to work at Kong?
  • Market Opportunity - We are on a quest to build a $10b+ software company over the next few years and need YOUR help!
  • APIs are driving innovation across every industry!
  • Strong VC team, Series D, strong year over year revenue growth!
  • Technical Leadership - We are recognized as the leader in innovation in the connectivity space.
  • Marco, our CTO/co-founder - “We are the Cisco of L4 and L7” - CUBE Conversation, March 2021
  • We are the leading innovator in the connectivity space!
  • Amazing Team & Culture - Come be a “Konger” and find out what we mean.
  • Great Place to Work Certified in 2020 & 2021
  • Kong employees discuss our culture at our 2020 Company Kickoff
  • Building Great Products - Learn why the world’s largest companies love our tech!
  • Kong Named a Leader in the 2020 Gartner Magic Quadrant
  • Over 250m+ downloads of our open source API gateway!  Over 40k+ stars on Github between Kong API and Kong Insomnia!

What You’ll Do:

  • Develop the Marketing Technology, Operations, and Analytics vision and strategy that enables intelligent decisions and accelerates growth through precise analysis.
  • Lead Analytics to ensure the marketing team can correctly report on the ratio between customer lifetime value and customer acquisition cost, by marketing acquisition tactic.
  • Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona.
  • Work closely with the SDR/AE/ADR teams to ensure leads are processed and routed throughout the funnel in the most effective way & accurate hand off, e.g. through lead scoring, routing, etc.
  • Partner with stakeholders across marketing, sales ops, and product to build a best in class marketing technology stack, strategy, & roadmap and ensure that projects are delivered in a timely manner.
  • Implement and manage marketing automation technologies including segmentation, nurture flows, lead and account scoring, email marketing, and reporting and analysis.
  • Build and maintain a marketing analytics and attribution framework and a regular cadence of reporting to demonstrate marketing influence on bookings and to provide insight for program optimization.
  • Drive data quality and accuracy across all sales and marketing systems with an eye on database growth, contact and account enrichment, data governance, quality, data security and GDPR & CCPA compliance.
  • Collaborate across departments with key stakeholders - Sales, Sales Ops, Finance - to ensure alignment with KPIs and business metrics
  • Collaborate with Sales team to ensure sales and marketing funnel efficiency.
  • Administer the marketing budget and ensure marketing costs are tracked correctly.
  • Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data.
  • Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members.

What Is Needed:

  • 8-10 years of experience in marketing operations, preferably at high-growth SaaS technology companies
  • 6+ years of experience building and managing marketing technology stack
  • Hands on experience implementing and managing marketing automation platforms (Pardot, SFDC, 6sense)
  • Demonstrated understanding of ABM and integrated marketing practices and measurement
  • Experience and a thorough understanding of B2B software go-to-market motions; especially with marketing and sales
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Strong strategic, analytical, project management and communication skills
  • Experience using data visualization tools
  • Team player, accountable, entrepreneurial-minded, resilient, inclusive
  • Experience building and leading high performing, revenue generating/impactful marketing technology, marketing operations, database, and reporting/analytics marketing teams
  • A strong command of the entire martech stack