• Location
    • Chicago
  • Date Posted
  • Nov. 10, 2021
  • Function
  • Product Management

A bit about us

Lever was founded nine years ago to tackle the most strategic challenge that companies face: how to recruit and hire top talent. We’re building the next generation of hiring software that companies like Netflix, Atlassian, KPMG, and McGraw-Hill Education rely on to grow their teams. We’ve rethought the talent acquisition paradigm and are the innovation leaders in our space and looking for the right people to join us as we scale.

We’re extraordinarily proud of the company we’ve built so far (not to mention humbled to be recognized as the #1 place to work in San Francisco, as well as a top workplace in the entire United States). Our people are Lever’s biggest competitive advantage and we’ll continue investing in our “Leveroos” and people-first culture.

The challenge

The Senior Marketing Operations Manager will serve as a collaborative thought-partner on strategy, planning, and execution, reporting to the Director of Demand Generation & Operations. This individual will have a healthy balance of operations, technical and analytical experience to design and implement innovative processes and solutions that enable the GTM (Marketing, Sales, and CS) to achieve their business objective with complete visibility into the metrics.

The ideal candidate is organized and results-driven with strong attention to detail and a passion for continuous learning around demand generation and broader marketing, operations, sales, and reporting and analytics. As a marketer, you are an expert in Marketo with equally matched experience with Salesforce and Bizible.

This role is critical in helping us meet our growth objectives and establishing a strategy and process that creates a sound infrastructure that can meet our current needs while scaling under pressure to meet our growing future.  In this position, you will work cross-functionally with many different team members to understand KPIs, establish best practices, quality control, and reporting and analytics. You will own the accuracy of our marketing data and will continuously optimize our processes to make our marketing inbound and outbound efforts more efficient and CAC and ROAS positive.

The opportunity

This is an exciting time for Lever as we wrap up our series D fundraising. Lever has a big mission and even bigger opportunity enabling organizations, big and small, to find and hire great talent at scale. Some of the most innovative companies (Atlassian, Netflix, Talend, Fanatics, KPMG, Fiix, and more) utilize Lever to accelerate their hiring strategies and realize their talent acquisition goals to meet their business objectives. This investment will allow us to keep aligned and invest to meet the needs of our customers while staying laser-focused on innovating in the talent acquisition space.

You have the opportunity to optimize data strategies and processes that can directly impact how our company achieves our revenue goals, growth, and expansion and achieve success. We’re building a world-class, data-first Ops organization and assembling the right team to help us achieve a data narrative that could have a significant impact. This is an opportunity for someone who wants to be part of something impactful and transformative and will play a critical role in driving Lever’s success.

This role is chartered to operationalize the company’s vision by setting a foundation of structure, process, & strategy to empower Marketing, Sales, and CS to achieve their visions and goals. This role sits at the intersection between business and technology. You’ll work with leaders across GTM to translate desired business outcomes into new technology initiatives. In this role, you will play a pivotal part in shaping Lever’s martech stack and supporting our go-to-market strategies.

The skill set

  • 4-7 years of marketing/marketing operations experience, ideally within a SaaS company
  • 3+ years experience with Marketing Automation tools preferred Marketo
  • 3+ years experience with a CRM Salesforce (bonus Bizible)
  • 3+ years of leading large-scale technology initiatives, driving strategic planning, project scope, change management, stakeholder alignment, & communications
  • Experience in developing reports/dashboards for demand generation performance
  • Proficient with databases, analytical tools, and Excel functionality
  • Strong analytical, conceptual, and problem-solving abilities
  • Salesforce experience required
  • Familiar with, have worked with: Marketo, Salesforce, Bizible, Marketing Automation Systems, WordPress, Google Analytics, Webinar Technology.
  • Nice to have: Experience with data visualization tools (i.e., Looker, Tableau)
  • Nice to have: Knowledge of working with project management tools; preferred Asana and Confluence
  • Proficiency with Microsoft Excel/Google Sheets, PowerPoint/Google Slides /Pitch
  • Experience working in or with B2B Demand Generation or Field Marketing teams
  • Willing to work in a collaborative and results-oriented team environment
  • Motivation, drive, and a self-starting attitude
  • Proficient in project management
  • Strong attention to detail
  • Excited to design strategies, build processes, execute visions and drive revenue

Additional Responsibilities

  • Own the marketing tech stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology.
  • Manage the day-to-day of Marketo, Salesforce & Bizible to ensure consistent tracking across all marketing campaigns & programs
  • Troubleshoot and QA workflows, data issues, and other essential marketing ops functions
  • Work with the marketing team to build marketing analytics reporting and develop insights in Salesforce to make recommendations on areas for optimization and improve performance benchmarks.
  • Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, Lead > MQL > SQL (and stages)
  • Partner with demand gen on email strategy, campaign and program build, and strategic guidance on marketing automation campaigns with QC.
  • Co-own the email calendar strategy and planning to ensure our database segmentation is being maximized and targeted effectively
  • Co-lead with the Director of Demand Gen the optimization of lead scoring strategy, methodology, and execution to increase funnel efficiencies and conversion rates
  • Co-manage with RevOps our lead enrichment strategy to improve the quality of our database to enable effective segmentation and audience targeting
  • Align closely with our revenue operations and sales operations team to ensure continuity and consistency across all of our go-to-market systems and data
  • Provide thorough knowledge of best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
  • Scope system enhancements for supporting the Revenue Marketing team, interviewing marketers about their pain points, and translating them into requirements for our technology teams to execute on
  • Develop enablement plans, lead training, and deliver documentation to ensure Marketers are fully enabled to use new system features.

Within 1 month, you’ll

  • Complete Ramp Camp, our onboarding program designed to get you up to speed on our business, vision and team and gain an understanding about how your role fits into Lever’s broader organization.
  • Begin work on your Starter Project; every new employee has a project chosen by the manager that allows them to dive right into learning about the Lever product suite, processes and to meet cross-functional team members.
  • Learn the tools of the marketing team, including Marketo, Bizible, Salesforce instance, and learn processes including how we append data, load lists, set up campaigns, etc.
  • Meet with our head of demand generation to align on marketing operations projects for the year and help craft the plan for what responsibilities and projects you will own
  • Begin auditing our routing errors, conversion rates, troubleshooting issues,  and verifying account assignments
  • Support the reporting function in SFDC and Marketo as needed with data cleanup, building dashboards, back-populating data, etc.
  • Audit existing marketing reporting, analytics and implement improvement for visibility into KPIs and trends

Within 3 months, you’ll

  • Frequently meet with the Demand Generation Manager and RevOps team to design a marketing tech roadmap and execute current projects
  • Build long-term relationships with internal counterparts to create collaborative partnerships
  • Provide input into the MarTech roadmap, help us make strategic investments in our Revenue Marketing tech stack
  • Act as the project lead on select technology initiatives, serving as the liaison between Marketing & our technical partners to perform stakeholder interviews, business alignment, requirements gathering, change management, communication, & success measurement
  • Learn about our data warehouse and how our data feeds in, and what we can learn from a collective view of other data inputs
  • Understand our marketing automation system, including our current email database, its current segmentation and workflows, how emails are sent, etc.
  • In our database, begin mapping new values and fields to bucket our prospects and customers more accurately.
  • Build automated reports and dashboards in SFDC to ensure that marketing processes and decisions are leveraging clean, useful data. In conjunction with the demand gen/campaign manager, create workflows for new campaigns and processes for visibility to sales stakeholders.
  • Build reports and dashboards to track activity and performance metrics and KPIs, including marketing attribution
  • Create dashboards to support the content team and website
  • Own data integrity for the marketing team and top of funnel sales development teams, defining strategy and requirements with the demand gen team manage de-duplication and cleansing; begin auditing historical metrics; investigate which data needs to be enriched and plan for the process
  • Become certified on our marketing automation platform (if not already)
  • Analyze our marketing database and make recommendations on new nurture strategies to better engage with prospects
  • Perform data analysis to size the impact, risk, & benefit of major technology changes for our business
  • Scope system enhancements for supporting the Revenue Marketing team, interviewing marketers about their pain points, and translating them into requirements for our technology teams to execute on

Within 6 months, you’ll

  • Work with our head of marketing and demand gen to identify the biggest areas for opportunity for conversion in prospect database segments; own reports for campaign managers including insights such as Marketing Qualified Accounts that have been added from various campaigns and pipeline contribution.
  • Assist with evaluating new technologies to implement, and collaborate on any related technical integrations and evaluating technology
  • Responsible for process analysis, optimization, improvement, and measurement
  • Identify process gaps and areas of opportunity for streamlining and automation.
  • Investigate new data issues with the account, contact, or opportunity records and create projects plans for how to tackle them
  • Onboarding new team members and agencies to streamline the marketing operations projects intake process and reporting.
  • Develop enablement plans, lead training, and deliver documentation to ensure Marketers are fully enabled to use new system features.

Within 12 months, you’ll

  • Support the evaluation of new marketing automation tools for the year
  • Collaborate with the broader marketing team to support the Target Account/Account-Based Marketing strategy for Lever; iterate and optimize based on results and business needs
  • Craft a 12-month plan for ongoing marketing operations strategy for your area that aligns with overall Lever business objectives, including sales targets, budgets, and dependencies

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The lever story

Lever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $73 million. As the applicant tracking system of choice for Netflix, Atlassian, KPMG, and McGraw-Hill Education, and thousands more leading companies, Lever means you hire the best by hiring together.

Lever is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Learn more about our team culture and commitment to diversity and inclusion.

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