Senior Growth Marketing Manager - Lifecycle

  • Location
    • San Francisco
  • Date Posted
  • May. 31, 2021
  • Function
  • Product Management
  • Sector
  • Financial Services

About Us

On the off chance you’ve thought about insurance, it’s likely because you’ve insured something you love, not because you loved your insurance company. Metromile is out to change that. As an insurtech powered by data science and customer-centric design, we’re building a community of drivers who come for the savings and stay for the experience.

With technology at its core, Metromile is reimagining insurance to make it fairer and actually delightful. We’re obsessed with savings, service, and features -- street sweeping alerts, monthly mileage summaries, fuel trackers and more -- that engage a customer all along their journey.  We’re on the forefront of disrupting a $250 billion auto insurance category that has gone unchanged for over 80 years.

Metromile’s diverse team combines the best of Silicon Valley technologists with veterans from Fortune 500 insurers and financial services giants. This management structure ensures that the business is focused on growth, customer experience and technology innovation while also balancing unit economics and profitability. The team is growing quickly across its San Francisco, Tempe, and Boston offices. Our customer service, claims, and sales teams are all based in-house in the US.

Thanks to what makes us different -- our people and our technology -- we’ve been honored with a slew of awards. A few recent ones include: named a Benzinga “Best Insurtech” finalist, a Top Company to Work For, one of the Healthiest Employers in Phoenix, and a Best Place to Work. And, our CEO was recognized as a 2020 40 under 40.

About the role:

Metromile is looking for a Senior Growth Marketing Manager - Lifecycle to join our team.

In this role you’ll be responsible for designing and executing programs targeted at three key stages of the Metromile customer lifecycle: lead retargeting and conversion, new customer onboarding, and lifetime value maximization. While your primary responsibility will be email, you will also work within the Product team and Customer Experience team to orchestrate these programs across multiple channels, including email, push, web and app experience, and phone.

The right candidate will have a deep understanding of the customer life cycle, real technical prowess, an appreciation for analytics and segmentation, and a passion for improving the bottom-line through engaging consumer experiences.

This position reports into the Principal Product Manager, Growth.

You will:

  • Build automated engagement programs -- including creative brief, customer segmentation, HTML and ESP implementation, testing, and journey set-up -- using Iterable and other related tools
  • Continually optimize our existing programs while identifying and proposing new tests and opportunities, with a particular focus on customer acquisition, retention, and LTV.
  • Work closely with our Marketing Analytics, Data Science, and Product teams to improve our data integration with Salesforce and ExactTarget.
  • Support content updates and changes for our automated and transactional email programs, working with our Product, Engineering, and Legal teams to ensure compliance.
  • Analyze results for all email programs, campaigns, and A/B tests, and clearly communicate results to key stakeholders.
  • Stay current with email marketing best practices for content, design, and strategy, and bring those best practices to bear for the programs you manage.

About you:

  • You have 4+ years of B2C experience in a Growth, Marketing, Product, Engagement, Analytics, or comparable role, including hands-on work with user segmentation, lead conversion optimization, and A/B and multivariate test design and implementation.
  • You have at least intermediate proficiency with HTML and CSS. Experience with Iterable or Litmus is a plus. (Front-end designers will be on-hand to help, but you need to be fluent enough to propose and implement your own improvements.)
  • You have a solid understanding of relational databases, with a working knowledge of SQL and an intuition for targeting and segmentation.
  • You’re intellectually curious, analytically minded, detailed oriented, eager to learn, willing to get your hands dirty, and excited to have an impact on the company’s bottom-line.
  • Other differentiators include hands-on experience with a Tier 1 email service provider like Salesforce Marketing Cloud or Responsys; experience implementing automated marketing campaigns and/or API-triggered emails; proficiency with Salesforce Marketing Cloud and Marketing Cloud Connect; familiarity with Python, PostgreSQL, and/or REST APIs; previous start-up experience; and insurance or other financial services experience.

What’s in it for you

  • Competitive salary
  • Equity awards available
  • Excellent benefits package (health, dental, vision, 401K with match)
  • Well-being reimbursement, includes home office equipment
  • Flexible paid vacation program
  • Flexible scheduling/hours
  • Remote work options
  • 13 paid holidays - 2 of which are flex
  • 12 paid weeks of leave for child birth/adoption
  • Annual anniversary gifts (5 yr. - 6 week paid sabbatical)

If you got to this point, we hope you’re feeling excited about the role. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in Metromile’s mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.

Metromile is committed to building a diverse, inclusive and equitable culture at all levels. We nurture a sense of community by investing in one another’s unique backgrounds and experiences to drive business success and positively influence our services and products.

Metromile is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military, and veteran status, or any other basis prohibited by applicable federal, state or local law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.