Head of Creative

London

Full time

On-site

Marketing

Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding.

This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.

We're looking for a Head of Creative to lead a best-in-class brand creative studio - shaping how Motorway shows up for every car seller and dealer in the UK.

Reporting to the Director of Brand & Marketing, you'll define the creative vision for the brand, steward our brand identity and design system, and own creative direction across every tier of work - from flagship brand platforms through to performance social, B2B marketing, and in-product brand expression. The studio you lead spans designers, copywriters, creators and freelancers, supported by our network of external agencies and production partners.

You'll be the creative leader stakeholders and founders turn to for judgment - setting the bar for what 'great' looks like across the business. You balance high-end aesthetic craft with the courage to take creative risks and push boundaries. You're a team leader, not just a manager, elevating the studio while collaborating seamlessly with senior stakeholders in a fast-paced environment that's actively transforming the UK's used-car market.

• Set the Creative Bar: You'll be the go-to authority on creative judgment - owning quality and executional direction across every tier of work, as part of the broader marketing leadership group.

• Build the ‘Motorway Brand World’: You'll lead our narrative and visual identity end-to-end, and partner with Product Design so the brand lands as cleanly in-product as it does in marketing. Your goal: make Motorway so distinctive we aren't just a category choice for humans, but the recommended brand within AI search.

• Run a High-Velocity Studio: You'll champion a tiered production model that protects time for big, strategic work and uses AI and lean processes to scale agile content at faster volume.

• Own the AI Creative Strategy: You'll evaluate and embed AI tools into our daily workflow - balancing creative quality and brand consistency with massive productivity gains.

• Drive Commercial Performance: You'll move creative from aesthetic choice to a growth lever. You'll support the feedback loop with teams, using data to sharpen our output and prove that great creative delivers.

• Build a Culture of Creative Excellence: You'll coach and develop our in-house Studio to foster an environment where the best creative talent want to do their best work.

• Direct External Partners: You'll move us from being ‘just another agency client’ to a direct creative partner. You'll shorten briefing cycles and ensure agency work is impactful and lands sign-off-ready.

• Partner with Creative Ops: You'll work closely with Creative Operations on budgets, resourcing, workloads and timelines, keeping the studio running smoothly so creative time is protected.

• A senior creative leader with proven experience in a Head of Creative or equivalent role at a scaled consumer, D2C, or marketplace business.

• A strong portfolio that demonstrates both elite brand-building craft and measurable impact across performance, social, and digital channels.

• Track record of leading and developing in-house creative teams alongside external agency and production partner relationships.

• Experience operating a tiered creative delivery model, with the ability to balance craft on flagship work with the fast turnarounds and high volume of agile creative.

• A commercial mindset - comfortable connecting creative decisions to performance metrics and brand growth, not just aesthetic or craft rationale.

• An AI-native approach - a working POV on AI creative tooling and how its reshaping creative production, brand discovery and distinctiveness.

• A confident, low-ego leader who can hold a creative point of view under pressure, give and receive direct feedback, and operate as a peer to senior cross-functional partners.

• Comfortable both as a strategic leader (defining vision, championing direction) and a hands-on creative authority (approving briefs, shaping work, holding the bar).

• B2B marketing experience is a plus (Motorway's creative spans both car seller and dealer audiences).