• Location
    • Munich
  • Date Posted
  • Dec. 9, 2021
  • Function
  • Data Science
  • Sector
  • Business Applications

The Role

The core mission of the Marketing Team is to generate valuable leads for the sales team, accelerate pipeline, increase win rates and to make Personio the leading HR brand in SMB.

  • As Marketing Analyst you will be responsible for analyzing and reporting the performance for all our marketing activities.
  • You analyze customer journeys, funnels and multi-funnel attribution and derive recommendations and insights for your marketing colleagues
  • You develop reporting for the marketing funnel: Lead > MQL > SAL > OPP and measure the conversion rates between the stages
  • You provide insight on how to optimise our marketing funnel and drive these changes across the Go-To-Market organisation
  • You produce marketing KPI dashboards and deliver monthly cross-channel performance reports with actionable insights
  • You partner up with our internal marketing teams (performance, website, content, brand, events & regional) and collaborate closely with them as the knowledge owner for customer and marketing data
  • You work with and influence cross-functional teams including Sales, Finance, Product and Customer Operations
  • You develop marketing leadership dashboards, presentations, etc., to communicate results in a succinct, easy-to-understand manner, to all levels of the organization

What you need to succeed

  • You have extensive practical experience as a (Marketing) Data Analyst (or similar) and are therefore experienced with marketing funnel reporting
  • You have experience with a B2B marketing/sales model
  • You are proficient in building dashboards and visualizing data in an easy accessible manner. Experience with BI tools such as Tableau, Data Studio, or SiSense is a must-have
  • Experience with CRMs like Salesforce or Hubspot
  • You possess excellent skills in SQL and JavaScript. Any additional programming language such as R or Python would be a plus
  • You have a passion for solving analytical problems using quantitative approaches and for translating your insights into data-driven and actionable recommendations
  • You have the ability to balance a fast-paced working environment with the need for precision. Yet, being able to apply a high degree of pragmatism to solve data challenges and get fast results if needed
  • You are able to provide insight to the team based on the data in ‘plain language’.

Why Personio

Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:

  • Competitive compensation package that includes salary, benefits, and virtual shares
  • 26 days of paid vacation + 2 days off for Christmas and New Year’s Eve (because we love what we do, but we also love vacation!)
  • Inclusive, equal opportunity, and multicultural workplace
  • Annual personal development budget of €1,500 for conferences, courses, books, career coach, etc.
  • High-impact work environment with short decision-making processes
  • Opportunity to invest in your retirement via the Personio Pension Scheme
  • Choose between two mobility options: JobRad® bike or monthly public transportation ticket
  • Subsidised Qualitrain membership gives you access to 90 fitness studios and sports facilities across Munich for €25 per month
  • Regular company and team events like Oktoberfest, ski trips, Christmas parties, and more! (COVID permitting)
  • Find your best way to work with office-led, remote-friendly PersonioFlex! We offer a roughly 50% remote, 50% in-office working framework to suit your needs
  • Mental health support, as we know that mental wellbeing plays a major role in both our personal and professional success. #PersonioCares
  • Two Impact days you can use to have an impact on the environment and society. One day is for an individual project and one for a company-wide initiative! #SocialResponsibility
  • Apply for this position

About us

Being a Personio means being part of something big. It means shaping the future of HR, the future of our company, and at the same time, the future of you. And we’re not just one of the fastest-growing B2B SaaS companies in Europe. In October 2021 we raised $270 million in Series E funding, making Personio the fastest-growing and most valuable HR technology company in Europe. With nearly 5,000 customers and a team that has doubled in size in 2021 alone, now is the perfect time to join! We’re hiring talented, impact-driven individuals who want to be more than just another employee. Will you be one of them?