• Location
    • San Francisco
  • Date Posted
  • Jun. 8, 2021
  • Function
  • Product Management
  • Sector
  • Financial Services

At Plaid, our mission is to unlock financial freedom for everyone. Founded in 2012, we’ve helped tens of millions of consumers live a better financial life and thousands of developers build the new wave of financial technology. Our customers range from companies like Stripe, Coinbase and Square to Fortune 500 enterprises like American Express and PayPal. To date, Plaid has raised $725M of capital from prominent venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi.

What excites you:

  • Deploying campaigns while developing a long-term strategy for Digital Marketing to manage our SEM, Display, Social, Retargeting programs and audiences
  • Using digital channels ideally with multiple audiences, to develop audience segmentation and insights
  • Managing and growing a significant and ever growing budget to +5x year over year
  • Determine how to reach and engage our target audience to breakthrough with key programs and messages
  • Analyzing data sets to understand our growth marketing funnel and identify opportunities for expansion
  • Working with internal design and content teams to set the gold standard for compelling online ads
  • Working with marketing operations to utilize our marketing technology stack and feedback loop to understand campaign effectiveness and ROI

What excites us:

  • Deep expertise in digital marketing (3-5 years preferred), performance marketing at a fast growing consumer or enterprise software company
  • Ability to optimize short term performance (CPL) against long term returns (LTV/CAC analysis)
  • Hands on experience managing large scale, global performance campaigns
  • Excellent project management skills; Ability to launch multiple campaigns at one time
  • A sensitivity for branding and how each interaction impacts customer perception
  • The ability to communicate cross-departmentally to launch and build a strong digital program
  • Are great at distilling complex analyses into easy-to-consume business insights

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.