Growth Marketing Specialist

Prodigy Finance - who are we?

Founded in 2007, Prodigy Finance is an international student lender that has helped over 43,000+ international master's students attend the world’s top universities. To date, Prodigy has disbursed over $2.3 billion in funding to students from more than 150 countries.

Prodigy Finance is fueled by impact investors and other privately qualified entities who invest in tomorrow's leaders while earning a financial and social return. Prodigy’s borderless lending model enables students to apply for a loan based on their future earning potential and not just their current circumstances and credit history.

What will you do in the role?

We are looking for a dynamic and data-driven Growth Marketing Specialist to help drive innovative acquisition strategies and increase loan application submissions. This role sits at the intersection of marketing, analytics, and experimentation.

You will be responsible for identifying new growth opportunities, testing unconventional ideas, and executing campaigns that effectively reach our target audience (prospective international students). This is a hands-on role for someone who thrives in a fast-paced, evolving environment and is equally strong in ideation and execution.

What are some of the responsibilities of this role?

• Drive Application Growth
  • Develop and execute strategies to increase loan applications across key markets
  • Identify new channels and opportunities to reach prospective students
• Experimentation & Innovation
  • Design, test, and scale innovative marketing campaigns (digital, partnerships, content, etc.)
  • Continuously experiment with new ideas and optimize based on performance
• Data-Driven Decision Making
  • Analyze funnel performance, campaign metrics, and user behaviour
  • Identify bottlenecks and opportunities to improve conversion rates
• Audience & Channel Expansion
  • Explore new ways to reach and engage target segments (students planning to study abroad)
  • Work on creative outreach strategies tailored to different geographies and personas
• Execution Excellence
  • Own end-to-end execution of campaigns - from concept to launch to optimization
  • Collaborate cross-functionally with content, product, and partnerships teams
• Performance Tracking
  • Monitor KPIs such as leads, applications, CAC, and conversion rates
  • Maintain a strong focus on ROI and scalable growth

What would the ideal candidate be great at?

• Comfortable working with marketing performance data to identify trends, insights, and optimisation opportunities.
• Creative problem solver who can generate new ideas for acquisition, engagement, or conversion improvement.
• Effective cross-functional collaborator where needed to drive growth initiatives.

Qualifications and experience

• Bachelor’s degree or equivalent
• 2–5 years of experience in growth marketing, performance marketing, or a similar role.
• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Proven ability to execute campaigns, not just ideate.
• Comfortable running experiments and working in a test-and-learn environment.
• Creative thinker who can come up with out-of-the-box ideas to reach new audiences.
• Highly adaptable and comfortable in a fast-changing, ambiguous environment.
• Strong ownership mindset and ability to work independently.
• Experience with AI tools for marketing.
  
  

Why join Prodigy Finance?

• Be a part of a pioneering global growth company.
• Experience the excitement and learn from being part of an incredibly fast-growing young company.
• Be pivotal in scaling the business by identifying smart solutions and partnering with tech at the heart of it.
• Enjoy the agility and flexibility offered by a startup culture. A sociable, relaxed and friendly work environment.
• We will help you make your mark. Make a real impact on the business and experience a steep learning curve with huge opportunities to grow and develop.
• Gain an inside perspective on the functioning of a venture-backed Fintech startup, backed by top VCs, learn day-to-day management and build functional expertise.
• Build a platform that helps to make a very real difference in the world.
  
  

Our Purpose: To provide equal access to life-changing education globally.

Our Values:

• We are doing something big here: We are doing something life-changing in the world. Something that changes the status quo.
• Bigger than us: Our work here is bigger than us as individuals and our own egos. It’s about doing the best work of our lives in service of the greater good.
• Grow bravely together: We have a relentless desire to continuously improve and work together to evolve our business and ourselves. We are open to the new and always stay curious.
• Keep pushing forward: What we are doing is not always easy. We embrace the challenge. We never give up at the first hurdle. We always keep moving forward.
  
  

Our Behaviours:

• Judgement: Applying sound judgement to solve problems and prioritise opportunities leads to the best outcomes. We identify key issues, compare data, and choose effective solutions based on facts, constraints, and consequences. We focus on fewer, high-impact actions.
• Accountability: At Prodigy, accountability is personal. We take responsibility for our actions, decisions, and outcomes—both positive and negative. We own mistakes, refocus when needed, and hold ourselves and others accountable for achieving goals.
• Collaboration: We work effectively across teams, fostering learning and cooperation to achieve exceptional results. We listen actively, maintain strong relationships, and align personal contributions with team goals. Collaboration does not mean consensus-building.
• Leadership: Leadership exists at all levels. We influence our thoughts and behaviours to achieve both personal and company goals. We take collective responsibility, act as role models, and embody Prodigy’s values.
• Biased to Focus Action: We prioritise doing the right things with urgency and decisiveness. Data and customer focus guide our actions. We embrace uncertainty, accelerate decision-making, and drive execution, learning, and momentum.
• Communication: Clear, effective communication is key. We proactively share relevant information, focus on desired outcomes, and use data to support our message. We articulate ideas well and listen actively.
• Continuous Improvement: We believe in constant progress. Every employee seeks ways to improve themselves, our product, and our processes. We favour rapid, incremental improvements over perfect design.
• Learning and Experimentation: Openness, curiosity, and a learning mindset drive success. Experimentation fuels discovery, helping us learn, adapt, and prepare for future challenges.

Join Prodigy Finance and play a pivotal role in achieving our mission of providing equal access to life-changing education globally.