• Location
  • London
  • Last Published
  • May. 1, 2026
  • Sector
  • Business Applications
  • Function
  • Sales & Business Development

About SeedLegals

We’re the leading provider of automated legal solutions for startups in the UK, with offices in London, New York and Paris, and a team in Ireland.

We believe entrepreneurship should be accessible to everyone. Since we launched in 2016, we’ve served more than 50,000 startups who have collectively raised more than £2 billion on our platform. We’ve changed how early-stage companies fundraise, reward their teams and scale their businesses, forever.

Our values are key to our success; here at SeedLegals, we:

  • Invest and trust in each other;
  • Are committed to a growth mindset;
  • Embrace diversity and cultivate inclusion;
  • And are driven by customer success.

About the Role

We are currently seeking a dynamic, engaging, and organised Sales Account Associate to join our high-performing Sales Team. In this role, you will take ownership of and manage a portfolio of existing customers within our Existing Business Sales function at SeedLegals.

About the Team

The Existing Business team oversees all companies beyond their initial point of purchase. Upon a customer's onboarding, you will initiate a strategy call to understand their key goals and plans for the upcoming year. Subsequently, you will develop a relevant contact strategy, encompassing check-in calls, pertinent email updates, and Quarterly Business Reviews (QBRs). Your focus will be on ensuring the sustained success of your accounts on SeedLegals while uncovering and capitalising on upsell and cross-sell opportunities to optimise the value our platform provides to founders. Your performance will be measured through quarterly revenue goals which we break down in weekly and monthly KPI’s.

  • You have a track record of exceeding targets, ideally in a similar B2B sales role
  • You have experience in account management or consultative selling, with a focus on long term customer value OR have a strong sales acumen and are ready for your next challenge in a longer term relationship role
  • You enjoy building rapport and fostering long term relationships
  • You are self-sufficient and self-motivated, trusted to manage your own time and hunt out proactive opportunities within your accounts
  • You are exceptionally organised and have good time management
  • You are a team player, and thrive in an environment of close collaboration and best practice sharing
  • Ideally, you are able to demonstrate a passion for the Startup ecosystem

Responsibilities

  • Own and manage a portfolio of over 400 innovative startups who are looking to take their business to the next level
  • Build brilliant relationships with your clients so that you are on the pulse in terms of their strategic plans for the future
  • Regularly analysing data on your portfolio of clients to identify key triggers to cross sell various products to your clients based on their specific needs, primarily across Funding, Options and R&D
  • Create a regular and recurring revenue stream from your clients through educating them of the benefits of our product portfolio
  • Add value to your clients in order to minimise churn and secure renewal of their SeedLegals subscription
  • Increase the lifetime value of your portfolio accounts by balancing cross-sell and up-sell opportunities alongside developing long-term customer relationships

Further information: There is a requirement to attend an in office day once a week.

You’ll join a friendly, motivated and multicultural team of founders, investors, developers and growth hackers. We’re based in Islington, in the heart of London.

  • Share options: the option to buy shares in SeedLegals via our performance-based share option scheme
  • Contributory pension, private healthcare, critical illness cover + life insurance
  • 25 days annual leave + bank holidays + your birthday off
  • Buy and Sell Annual Leave Scheme
  • Flexible working - hybrid/remote model with London office access
  • Weekly allowance for a free lunch in the office
  • £250 working-from-home allowance to set up your home office
  • Annual learning budget for training courses, conferences and books
  • 3 paid work days per year for volunteering
  • Access to Happl - with monthly flexible spend on wellbeing
  • Cycle-to-work scheme
  • Free lunch in the office once per week