Allround Marketeer

About Shapeways

Shapeways has been a pioneer in digital manufacturing since 2007, dedicated to democratizing 3D printing for individuals and businesses. Under new leadership, we are embarking on an exciting journey to reposition our brand and re-engage with customers. We’re resetting our product portfolio—from a service bureau to a solutions-driven manufacturing partner.

Position Overview

We are seeking an experienced Allround Marketeer with a passion for brand revitalization and customer engagement. In this role, you will co-develop and execute comprehensive marketing strategies focused on brand positioning, establishing various marketing channels, and driving new business through product marketing and partnerships. You will work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts. Your contributions will play a pivotal role in re-establishing Shapeways as a leader in the digital manufacturing space.

You will be working on:

• Brand Build-Out: Lead initiatives to develop the Shapeways brand, ensuring consistency across all marketing channels and communications.
• Campaign Management: Design and execute multi-channel marketing campaigns to attract new customers and re-engage former clients.
• Content Creation: Drive the creation of compelling content that effectively communicates our brand story and value proposition.
• Performance Tracking: Monitor and analyze the effectiveness of marketing initiatives, utilizing data-driven insights to optimize campaigns.
• Website Management: Manage and enhance the Shapeways website to ensure it delivers an exceptional user experience, while supporting marketing campaigns to drive engagement and conversions.