• Locations
    • Washington, DC
    • Remote
  • Date Posted
  • Nov. 8, 2021
  • Function
  • Product Management
  • Sector
  • Business Applications

Come join our Demand Generation Marketing Team as a CRM Marketing Manager. Flex your B2B marketing skills and help us disrupt a major industry that will not only improve our customers but our customer’s customers. We’ve been on a journey of transformation in how we market, and now we’re looking for creative innovators to join our team and help revolutionize our customer programs.

This role reports to the Senior Director of Demand Generation and is expected to have a high level of comfort operating autonomously to own programs to completion, exhibiting excellent strategic, analytical, and collaborative skills to drive results.

You have the Opportunity To:

  • Develop a deep understanding of products, customer needs, and customer journey
  • Define customer segmentation, targeting, and contact strategies
  • Support and own our day to day CRM Operations by helping to implement new marketing automation campaigns, building customer segments, monitoring performance, and running batch and blast campaigns
  • Work closely with Paid Marketing to create digital brand awareness and demand gen programs at the top of the funnel to get the most effective message to target customers
  • Partner with the Sales team to construct and optimize a lead scoring model to automate workflows and meet pipeline development goals, reducing Sales’ cycle time to close.
  • Select and implement marketing automation tools to improve lead routing workflows
  • Identify new lifecycle touchpoints to deliver value and drive engagement and retention for acquired customers
  • Develop an iterative test plan to continuously optimize the customer journey
  • Partner with key stakeholders in Marketing, Product, Sales, and Analytics to ensure alignment with KPIs
  • Write concise, strategic briefs that clearly outline segmentation, creative, messaging, and testing approaches for Creative Marketing and Marketing Operations to execute
  • Forecast, analyze, and report on the impact of demand gen, acquisition, and engagement campaigns


  • 5+ years of experience in direct marketing/CRM, with at least 3 years of demand gen, in a fast-paced B2B environment
  • Deep knowledge of marketing automation tools and best practices for sales funnel development through email marketing, lead scoring, routing, and nurture, and proving ROI through marketing attribution
  • Demonstrated ability to drive quality MQLs with integrated digital demand generation campaigns
  • Proven track record building campaign strategies aligned to demand gen, acquisition, and engagement
  • Experience with various CRM channels: Email, push, SMS, onsite/in-app notifications
  • Takes initiative, can work independently and actively to resolve issues, and takes ownership of projects and process
  • Acute attention to detail and solid project management skills
  • Extensive experience with A/B and multivariate testing
  • Excellent project management skills with a bias towards action against goals, on-time delivery, and operational excellence
  • Strong interpersonal skills that foster teamwork and inspire confidence
  • Solid communication and presentation skills with an ability to communicate both upwardly and cross-functionally
  • Proficient in MS Office Suites (Excel, Powerpoint, etc).
  • Bachelor’s degree preferred

About the Industry

The US is the second largest passenger vehicle market with more than 260 million registered passenger vehicles, and the global car repair market is estimated to be worth more than $500B. Shopmonkey aims to change the status quo and enable auto shops to become more efficient and give their customers a more delightful experience.

About Shopmonkey

Shopmonkey, the leading auto-repair shop software company, is a venture-funded, cloud-based solution that consolidates the complexities of running an auto repair business — from appointment scheduling, to parts ordering, to managing inventory and processing payments — all onto a single platform. We help repair shops consolidate tools, save time, and streamline their entire operation with simple, easy-to-use software.

Shopmonkey is committed to building a diverse and inclusive team. We are looking for team members that are committed to the Shopmonkey mission. All applicants will be considered for employment regardless of race, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.