Marketing Executive (Maternity Cover - 9 Months FTC)

Who we are? Silverfin is a cutting-edge cloud software solution built by accountants, for accountants. Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work. Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance. In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry. Today, Silverfin is trusted by over 930 firms across 16 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore. Headquartered in Ghent, with offices in London, Luxembourg, and Gouda (NL), we’re a team of over 180 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting. How would you support our success? The Marketing Executive at Silverfin plays a crucial role in executing field marketing activity and delivering marketing campaigns that drive customer engagement and business growth across our Benelux markets. This position is integral to our marketing team, impacting our organisation's success by crafting campaigns that resonate with our target audience and boost conversions. Collaborating closely with internal departments and external partners, you will ensure cohesive and impactful marketing efforts. In the initial phase of the contract (until the permanent campaign marketing executive you'll eventually replace goes on pregnancy leave), 50% of your time will be spent on face to face handover tasks and training by the current campaign marketing executive. The remaining 50% of your time you will support the Field Marketing Executive for Flanders on her campaigns and events aimed at generating leads and driving demand utilising a variety of channels, including email, social media, PPC, and content marketing. But also plan, organise, and execute both hosted and 3rd party events from concept to completion. This includes venue selection, vendor management, promotional activities, and post-event analysis. Phase 2 (where you transition into the role for 100% of the current Campaign Marketing Executive) starts on the day the permanent colleague goes into pregnancy leave and ends when she returns. The 50% support you offered to the Field Marketing Executive for Flanders will be dropped in that phase 2.

Your Responsibilities

• Collaborate with BU marketing teams to deliver campaigns and events targeting accounting firms in Flanders and Wallonia with multi channel activity including ABM.
• Develop compelling content in coordination with design teams for visual assets.
• Develop and execute targeted marketing journeys for various customer lifecycle stages, different propositions by International market and new feature launches.
• Design email sequences to nurture leads, engage current customers, and re-engage inactive users.
• Champion database health and analyse email campaign performance using key metrics and provide insights.
• Formulate recommendations for campaign improvement based on performance data.
• Ensure consistency in brand messaging across campaigns.
• Ensure all email marketing activities comply with legal requirements and best practices.

What would success look like?

• Support field marketers working in Belgium to deliver campaigns that achieve cut through, engagement and conversion
• Writing best practice emails and social content that achieve high engagement rates and conversion metrics
• Consistently meeting campaign deadlines and ensuring smooth execution.
• Effective integration and optimisation of email marketing with broader marketing strategies.
• Continuous improvement in database and email campaign performance based on data-driven insights.
• Increase in customer engagement and retention rates.
• Higher conversion rates and lead generation through targeted digital & in-person campaigns. Support the successful execution of campaigns and projects identified for the region, which includes:
• Creating content for campaign activity e.g. landing pages; emails; blogs; social media posts; web pages; customer stories (with and without content partners/copywriters)
• Organising logistics and content for events e.g. webinars, roundtables; conferences, tradeshows, etc.
• Monitoring social media platforms and managing replies, shares, and posts
• Maintain campaign reporting and activity calendars for the team e.g. pipeline creation, campaign effectiveness, budget tracking, website performance, etc.
• Coordinate field marketing campaigns A-Z
• Devise and create and end-to-end execution of integrated campaigns including campaign strategy and all assets required (social posts, blogs, testimonials, webinars, videos, etc.)
• Kick-off/ brief campaign to Sales, CS, and product stakeholders
• Debrief & report campaign results to Sales, CS, and product stakeholders
• Track and analyse the effectiveness of marketing campaigns and initiatives.
• Coordinate events A-Z. Both hosted events as well as 3rd party events. Working with playbooks, checklists, etc.
• Frequent syncs with sales, product, and customer success colleagues or managers in order to run campaigns/events with stakeholder buy-in. Regular performance reviews and adjustments to strategies for optimal outcomes.

Experience and Qualifications

• Proven experience in a marketing role with a focus on B2B and digital marketing.
• Experience in creating and managing campaigns, email strategies, and content.
• Worked with email marketing tools and CRM’s (Hubspot, Salesforce, Zoom etc.)
• Understanding of GDPR and email regulations.

Skills and knowledge

• English, French and Dutch language skills
• Strong knowledge of B2B email marketing strategies and best practices.
• Proficiency in marketing automation technology (Hubspot, Salesforce, Zoom etc.)
• Analytical skills with attention to detail and a passion for spotting opportunities in data.
• Strong organisational and project management abilities
• Canva and Hootsuite experience or similar would be an advantage
• Good written communication skills

Attitude and personality-related traits

• Passion for educating B2B audiences on smart technology and mastering international preferences
• Proactive and self-motivated approach to work.
• Commitment to continuous learning and improvement.
• Creative thinker with an eye for design and content.
• Strong communicator with excellent collaborative skills.
• Detail-oriented and organised, with the ability to manage multiple tasks effectively.

We Care For You

• Be part of something bigger – Join a growing SaaS company that’s now proudly part of Visma, Europe’s leader in mission-critical cloud software.
• A connected team, wherever you are – Take part in regular team activities, retreats, and offsites to keep our culture thriving.
• Grow with us – Take advantage of career development opportunities and a personal training allowance to support your growth.
• Time to recharge – Enjoy our company-wide Wellbeing Days off each month (reviewed annually).
• Fair compensation – Receive a competitive rewards package with benefits tailored to your role.
• Flexibility with connection – We have a hybrid setup, with a minimum of two days a week in the office. However, we understand that life can be unpredictable, so we offer flexibility to accommodate unexpected events. Our offices in Belgium (Ghent), the UK (London – Old Street / Shoreditch), the Netherlands (Gouda), and Luxembourg provide great spaces to collaborate and connect.

How we work At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We're committed to elevating talent by creating an environment where we can all thrive together. We have a unique culture with our values ​​as the backbone: Who we are - Authentically human How we think - With a growth mindset How we act - Bravely, side by side How we win - By doing what we love At Silverfin we make our own way. We are constantly looking for new and innovative ways to move forward. Continuous learning and development is encouraged to support your personal and professional growth. At the same time, this opens up many new opportunities that allow our people to grow with Silverfin, and often faster than with other companies. So many ambitious team members have already found their way to a new challenge within Silverfin. We want you to reach your full potential. To get you there, we don't want to think in boxes and over-structure things. So your options are not limited to 1 team or 1 career track. Your talent, motivation and potential play a crucial role in evolving across the teams into new roles.