• Locations
    • United Kingdom
    • London
  • Date Posted
  • Nov. 15, 2021
  • Function
  • Sales
  • Sector
  • Business Applications

We are looking for UKI Sales Director in London to help build our UK&I Business Unit. The Business unit is made up of our Sales & Product organisation (Sales -> SDR, Marketing, Sales, Customer Success) and Product. Together those functions are responsible for delivering on the revenue and business objectives for the region.

As UKI Sales Director you will report to the Chief Commercial Officer. You will be leading a growing team of Senior Sales Executives/AM’s and supporting Pre-Sales Engineers. You will own the business and sales execution strategy delivering on revenue and P&L requirements. This role requires a can-do attitude, hands on approach (player/coach) to client and business development, and the passion to build out a winning team who not only will deliver double digit growth but will drive positive customer NPS scores in the process.

We sell to the key lines of business within the accountancy compliance and tax groups. The business is in hyper growth mode so requires building and running a business mindset.


  • Own, create and implement effective sales strategies to your team to achieve annual sales targets (ARR) within a consistent quarterly manner
  • Build out a sustainable and quality pipeline, focussing on near and long term engagements creating high value engagements
  • Take full responsibility of key and/or complex sales development leads, building relationships with stakeholders, and negotiating and closing these deals
  • Recruit top sales talent and develop a high-performing, results oriented sales team with an entrepreneurial spirit who are able to position the value of complex saas solutions to top tier customers.
  • Monitor and analyse performance metrics and suggest improvements
  • Provide leadership to your team through effective communication of vision, active coaching and performance development when necessary
  • Build out a sustainable and quality pipeline, focussing on near and long term engagements creating high value engagements
  • Contribute to budget planning, compensation programs and incentive planning
  • Represent Silverfin by taking opportunities to inform and educate both the market and industry through platform speaking, seminars and events
  • Manager quarterly and annual sales forecasts and report all sales activities to the CCO
  • Collaborate with other regional Sales leaders on best practices and product improvement requirements
  • Support the Sales Enablement leader in contributing towards go-to-market strategies and playbook, sales content, skills training and adoption of sales efficiencies
  • Collaborate with other stakeholders and peers in the GTM, Product Organisation and Business to address key business issues and opportunities and ensure brand consistency
  • Stay up-to-date with new product launches and ensure sales team members are on board
  • Maintain competitive knowledge to create and adjust sales strategies



  • Entrepreneurial mindset, happy to get stuck in to problem solving, coming up with solutions, ability to make an impact
  • Ability to effectively present information and negotiate with all levels of matrix management including C / Partner-level
  • Excellent track record of selling b2b software solutions / SaaS at enterprise level
  • Demonstrable experience of leadership demonstrated  by building and growing a high-performance enterprise sales team through a challenging period of rapid growth. Player/coach mindset!
  • Demonstrate experience in creating, managing and driving the pipeline necessary to deliver the right sales targets
  • Experience and success in recruiting and retaining a high performance sales team and a demonstrated ability to lead, manage and coach a diverse sales team
  • Understanding of Account Based Marketing in its ability to support Sales goals
  • Understanding of selling SaaS & Services to support client engagements
  • Exceptional negotiation skills
  • Demonstrated strong oral and written communication skills
  • Ability to travel as required


  • Selling Accounting,  audit and/or Tax software or having the domain knowledge
  • Selling Midmarket & Enterprise Commercial saas deals

What We Offer

  • Competitive salary with additional benefits including private medical healthcare
  • 25 days holiday.
  • Generous personal annual training allowance.
  • The opportunity to help build a company that is in the process of building out its global presence.
  • An easy to reach office space near the city center of London filled with passionate colleagues in case you like to spend your time at the office, but we are fully engaged with working remote as well or a flexible combination to suit your way of working
  • Home Office Budget for non-remote employees
  • Monthly Company-wide Wellbeing Days off (usually once a month on 3rd Friday of the month)
  • Regular and fun team Social activities and afterwork drinks