Manager, GTM Insights & Analytics


  • Locations
    • Boston
    • Santa Barbara, CA
    • Seattle
  • Date Posted
  • 18 Mar 2020
  • Function
  • Business Intelligence
  • Sector
  • Entertainment

Go-To-Market (GTM) Insights & Analytics is responsible for fueling revenue growth at Sonos by underpinning business decisions with knowledge on market trends, new product opportunities, and the voice of the customer. We are a multidisciplinary team of proactive problem-solvers who think big and are motivated to drive growth using quantitative and qualitative analytics, along with cutting-edge technology. This role reports to the Chief of Staff, GTM.

About You

More than a candidate that checks every box, we’re looking for people who are excited to work, learn, and grow at Sonos—no matter their background or how they identify. If that’s you, we hope you’ll apply for this role.

You want to be part of a team.

You come with new ideas and a unique point of view. You look forward to collaborating with a diverse team of individuals. You assume everyone’s best intentions, welcome a healthy debate, and embrace differing opinions. You eagerly seek and give help. Transparency tops your list of values, and you proactively contribute to a culture of respect and inclusion.

You enjoy a challenge.

Inquisitive and focused, you see every challenge as an opportunity. You’re ambitious and comfortable making mistakes because you learn from them and bounce back quickly. You would rather create the future than wait for it. You prioritize long-term value over short-term objectives.

You love to listen.

You approach every interaction with curiosity and a desire to understand. You want to make a positive impact in the world. You’re passionate about culture and know the power that music, film, podcasts, games, and stories have to bring people together.

What You’ll Do

Strategic Thinking. Contribute to developing comprehensive business strategies, taking into account consumer, category and market trends. Able to confidently present strategic, data-driven recommendations to senior leaders. Comfortable challenging the status quo and driving change using data and insights.

Leadership. Exceptional communicator with the ability to influence and inspire action. Exceptional relationship builder and collaborator with ability to effectively navigate the organization and at all levels. Project manager with the ability to lead vendors, partners and internal teams to accomplish goals over defined time horizons. Unafraid to take innovative approaches to problems, with a mindset that values progress over perfection.

Business Acumen. Able to connect the dots, using many data sources to identify business insights and recommend solutions that drive results. Focused on ROI and ensuring insights are actionable.

Voice of the Customer. Ability to manage and execute against a framework for Customer Experience (CX) metrics that drive business outcomes, such as Net Promoter Score (NPS). Knowledge of CX metrics, industry trends, best practices, and technology capabilities.

Category, Product, and Brand Research. Plan and lead research activities to underpin business decisions and new product launches with insights on pricing, positioning, and forecasts. Experience conducting both qualitative and quantitative research, including focus group moderation and survey-based research. Experience with brand and marketing analytics.

Data. Ability to navigate and analyze a variety of data including product usage, primary, third party data to answer business questions.

Skills You’ll Need

Basic Qualifications:

  • 5+ years experience in Customer Insights, Customer Experience Analytics, Brand Analytics or related experience.
  • Experience leading programs from data development, analysis and recommendations, to implementation across the business.
  • Experience with primary research, customer survey research design, customer experience metrics and methodology.
  • Experience with survey data and leveraging tools such as SPSS, Marketsight, or similar to analyze and manipulate raw datasets.
  • Exceptional presentation, verbal and written communication skills to inspire action.
  • Bachelor's degree.

Preferred Qualifications:

  • Experience with Tableau, Microstrategy, PowerBI, or similar for dashboarding/visualization.
  • Ability to synthesize qualitative and quantitative data to develop meaningful customer insights and connect to relevant and actionable business opportunities.
  • Experience with database languages (i.e. SQL) and statistical software (i.e. R, Python, SAS) for analytics.
  • Experience working in a fast-paced, data-driven consumer electronics environment.
  • Advanced degree.