• Locations
    • United States
    • Remote
  • Date Posted
  • Jun. 22, 2021
  • Function
  • Product Management
  • Sector
  • Entertainment

Sonos is looking for a CRM Campaign Manager to design strategic email and mobile app message campaigns that support our goal of creating the ultimate listening experience for our customers. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.


At Sonos, we aspire to grow our Direct to Consumer channel twice as fast as the rest of our business. The CRM team brings that goal to life by working cross-functionally to build a premium educational and commerce experience that drives conversion, order value, and engagement with our app and hardware products. Our team produces campaigns to support global business drivers including new product introductions, promotions, and partnerships. CRM also serves a pivotal role and has high visibility as stewards of the Sonos customer experience by delivering personalized, relevant communications that engage, educate, and nurture our owners toward brand advocacy.

What You’ll do:

As a member of the Global CRM team, you will work cross-functionally with regional DTC leads, brand design, ecommerce, product marketing, insights and analytics, CRM production and platform teams, and other enterprise functions to brief, plan, execute, and analyze key GTM campaigns. You will build a deep understanding of Sonos customers and their needs, leveraging your knowledge to build key touch points across their entire lifecycle and drive continuous optimization. The ideal candidate can see the forest for the trees and expertly transition between representing the strategy of an initiative to working through the details of the experience that will deliver it to market.



  • Drive GTM milestones within the wider DTC roadmap
  • Build expertise of the product portfolio and user journey to develop effective campaigns that meet objectives for acquisition, repurchase, and engagement
  • Build campaign plans and workback schedules to drive timely execution
  • Scope data and technical requirements for dynamic content, segmentation, and automation in partnership with CRM platform team, and articulate clear written direction to executional team members via campaign briefs
  • Think creatively to provide content strategy and campaign objectives to copy and design teams
  • Manage consultative and informative communications to all cross-functional partners to ensure they’re engaged and informed
  • Work with ecommerce, social, and other channel leads to align on integrated planning when applicable


  • Manage timelines and creative delivery to ensure timely hand offs of assets from brand design
  • Facilitate execution of GTM plans with CRM development/production team to ensure flawless execution
  • Send CRM creative reviews to key stakeholders


  • Work with the insights team to provide activation-specific reporting to: understand impact to the business; help ensure future learnings; and drive comp events and preparation for the next year
  • Create and share monthly channel performance reports to leadership and key stakeholders

What you’ll need:

Basic qualifications:

2+ years of experience in crm, lifecycle, loyalty/retention, or email marketing role in-house with brand, at digital agency, or platform provider

Preferred qualifications:

  • Bachelor’s degree in communications, marketing, business, or related experience
  • Experience managing complex projects/programs with integrity and transparency across all stakeholders
  • Knowledge of CRM and web analytics tools such as Google Analytics, Omniture, Datarama, and Tableaux
  • Experience with Google docs (collaboration), Asana or similar tool (project and task tracking), and Confluence (documentation)
  • Familiarity with enterprise ESP, Salesforce Marketing Cloud a plus
  • High degree of accuracy and detail-oriented
  • Strong technical aptitude and an appetite for learning and staying up to date with technology
  • Strong analytical skills and ability to craft compelling narratives around data
  • Comfort working with creative teams, talented at articulating business requirements into user experiences, and adept at providing objective feedback
  • Articulate and concise in written and verbal communication
  • Strong writer that knows their way around a program or creative brief
  • Ambitious and a self-starter comfortable with some ambiguity

Problem-solver with excellent follow-through

  • Excellent interpersonal and prioritization skills, with project management experience
  • Comfortable working across multiple teams, in a dynamic environment